Skip to content

5 Keys to Success with Content Marketing

Here’s a content marketing interview with me conducted by J-P de Clerck.  I like the way J-P summed up the key successes and failures in content marketing for me.  Hope they are helpful.

The keys to success in content marketing:

  1. Understanding the informational needs of your customers
  2. Knowing how those informational needs mix with your marketing goals and objectives
  3. Developing a content program around those needs
  4. Being consistent (content marketing is a marathon, not a sprint)
  5. Listen and continually evolve the program

Failure in content marketing:

  1. Selling, rather than informing
  2. Not being consistent with your content promise
  3. Not listening, thus not evolving the content program
  4. Waiting for perfection to come before you deliver the content.
Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.