Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are:
#1 – Why Do You Enjoy Being My Customer?
#2 – What Else Do You Wish My Business Did?
#3 – Who Should You Tell About My Business?
According to Dave, these are questions we never ask, but need to ask our customers.
Strategy Tip: If we consistently deliver valuable information to our customers, they will be more open to answering these questions. This should make sense, since we are giving them something of value, and they will give something of value in return.
