5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
April 11, 2017
Kane Jamison
The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.
New Way to Build Personas Over Time
April 11, 2017
Andrea Fryrear
The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience.
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