An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.

Brandpoint and the Content Marketing Institute recently queried 389 marketing decision-makers and found some interesting content marketing trends, including a shift toward outsourcing in content creation. Take a look at some of the key takeaways from the survey.