Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement and ROI, especially when communicating content creation and distribution to the C-Level. What the C-Level...

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to digital channels...