Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content Officer job description.  Now there is! Thanks to our...

Digging in to reveal the vital nuggets of information that tell a brand or company’s story is an essential first step in the content development process. At SPROUT Content, one of the first things we send to clients is our content questionnaire. This simple yet informative Q&A doc is tailored for...