I Would Do Business with this Company
April 13, 2011
Joe Pulizzi
I know nothing about the company that produced this video.
After watching the video, I’m compelled to find out more about them.
Now that’s content marketing!
Thanks to Bob Leonard from acSellerant for calling this out. It’s worth the time.
4 Questions Answered about Buyer Personas
April 13, 2011
Barbra Gago
Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping you get started, but today I want to answer some questions I frequently...
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