Putting the "Marketing" in Content Marketing: Six Key Principles to Content Promotion
February 6, 2008
Joe Pulizzi
mar·ket·ing
[mahr-ki-ting]
1. The act of buying or selling in a market (Dictionary.com)
Content marketing, taken at face value, is simple terminology for a complex process. Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and promoting it to...
No posts found