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Do you know the Story of Content Marketing?

storyofcontentdocplayerContent Marketing Institute releases official trailer for new content marketing documentary

CLEVELAND, June 9, 2015 /PRNewswire/ — The Content Marketing Institute (CMI) released the first official trailer for the new documentary, The Story of Content: Rise of the New Marketing.  It’s the first comprehensive film about the content marketing industry and will debut at the 5th annual Content Marketing World 2015, in Cleveland, Ohio, USA.  Sponsored by Brightcove, the world premiere of The Story of Content: Rise of the New Marketing will be an exclusive VIP showing at the Rock and Roll Hall of Fame,Tuesday, September 8th.

Since cave people were drawing on walls to sell sticks, content has been fundamentally transforming business.  But now more than ever content is disrupting the traditional marketing approach.  Why?  Because consumers are in complete control of what they want to engage in. Twenty-five years ago big brands controlled the message through advertising, and big media companies controlled the airwaves and printing factories.

Technology has changed the game.  Consumers can ignore advertising and irrelevant content at will.  To break through the clutter, brands need to tell remarkable stories that are worth listening to…and they are becoming the media in the process.

“Many people don’t realize that content marketing has actually been around for hundreds if not thousands of years,” explains Joe Pulizzi, founder, Content Marketing Institute, and author of Epic Content Marketing and the upcoming book for entrepreneurs, Content Inc. “Today it’s not just transforming marketing departments – it’s transforming the way we do business.  This film explores this evolution of content marketing and what we can look forward to in future.”

The Story of Content: Rise of the New Marketing, features some of the world’s leading brands including Red Bull, Kraft, Marriott, GE and more as well as some of the brightest marketing minds, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more.  They take us on an eye-opening journey where you’ll learn how content marketing has been – and will continue to be – changing business and media forever.

“We traveled across the U.S. and Europe, to feature case studies from early content marketing pioneers to companies who are leading marketing innovation today.  Through these stories we’re able to truly illustrate how powerful content marketing can be to business,” explains Amanda Subler, documentary producer and CMI PR & Media Manager.

To see the trailer and learn more about the documentary, visit

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI also runs the Intelligent Content platform focusing on content strategists, and the Content Inc brand platform on entrepreneurs and startups.  CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company. Watch this video to learn more about CMI.

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SOURCE Content Marketing Institute