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Content Marketing Institute acquires Intelligent Content Conference (ICC)

Cleveland, OH, June 26, 2014 – Content Marketing Institute (CMI) today announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference is the largest event in North America focused on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device.


“With the amount of content produced today, more efficient ways to handle structured content, content reuse and intelligent content is critical. Breaking down silos and aligning strategy and marketing teams is necessary for long-term success,” says Joe Pulizzi, Founder of the Content Marketing Institute. “CMI is excited to partner with Ann Rockley and Scott Abel to help take ICC and awareness around intelligent content to the next level.”

CMI will own both ICC events: Intelligent Content Conference taking place in March 2015, as well as the Intelligent Content Life Sciences & Healthcare event, which just held its first event in May 2014. Both events will take place on the west coast.

“I’m thrilled to join forces with Content Marketing Institute,” says Ann Rockley, founder of the Intelligent Content Conference, also known in many circles as the mother of content strategy, for her groundbreaking work in content strategy. “Our combined resources provide us with the strength and stability needed to grow awareness of the need for intelligent content.”

CMI will be releasing the Intelligent Content Conference Call for Speakers in July 2014, with event registration opening in early September. Information will be available at

“By joining forces with the Content Marketing Institute, we will be better able to fulfill the mission of intelligent content,” says Content Wrangler’s Scott Abel. “While all content professionals seek to serve the needs of their prospects and customers, marketers, more than many others, understand the critical importance of delivering laser-focused, relevant content to those who need it, when and where they need it.”

“The Content Marketing Institute is committed to maintaining and growing the Intelligent Content Conference with high caliber speakers and dynamic sessions on all aspects of intelligent content” says Joe Pulizzi. “We are confident that CMI will maintain the integrity of the vision of intelligent content, while helping it to grow in new and exciting directions” says Ann Rockley.

CMI will also hold its annual Content Marketing World event September 8-11, 2014 in Cleveland, Ohio, with content strategy sessions that will align well with ICC’s March 2015 agenda. Content Marketing World is the largest content marketing event on the planet, expecting 2,500 marketing professionals at this year’s event.


About Content Marketing Institute:

Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.

About The Rockley Group:

The Rockley Group, Inc. (TRG) is the world leader in the development and implementation of intelligent content strategies and structured content management solutions. TRG helps organizations of all sizes, including many among the Fortune 500; meet the increasing demands of regulatory requirements, complexities of globalization, and growing reliance on mobile devices. Thought leaders in the content strategy industry, The Rockley Group introduced the concept of content strategy with their ground-breaking book Managing Enterprise Content: A Unified Content Strategy, now in its second edition. The Rockley Group coined the term Intelligent Content, founded the Intelligent Content Conference, and defined the methodologies and best practices for intelligent content.

About The Content Wrangler:

The Content Wrangler is a San Francisco-based international content strategy consultancy that helps organizations deliver the right information, to the right people, at the right time, on the right device, in the right format and language. The Content Wrangler hosts content industry events (including Content Strategy Applied USA and Information Development World) and produces The Content Wrangler Series of Content Strategy Books, the first of which is “The Language of Content Strategy.”

Press contact:
Cathy McPhillips
Content Marketing Institute
[email protected]