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Content Marketing Help on the Way for Entrepreneurs and Startups Who Want to Make it Big

Content Inc LogoContent Marketing Institute Announces Content Inc. Platform Aimed at Entrepreneurs

CLEVELANDDec. 11, 2014 /PRNewswire/ — Entrepreneurs who struggle to compete with the big Goliaths in their industry now have help from the world’s leading content marketing experts. The Content Marketing Institute (CMI)  announced the launch of a brand new platform, Content Inc., aimed at helping guide entrepreneurs and startups in using a content-first approach to achieve great personal and business success.

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“The Content Marketing Institute focuses on helping marketers in larger enterprises with complex content challenges. This will not change,” explains Joe Pulizzi, founder Content Marketing Institute and author, Epic Content Marketing. “At the same time, we’ve had thousands of smaller businesses come to us for help, and we believe we need to address this audience.”

The hypothesis behind Content Inc. is simple: Small businesses should launch, not with a product-first mentality, but a content-first mission. This means that the initial days, months and perhaps years will be spent building a loyal audience. By focusing on building an audience first, and defining products and services second, an entrepreneur can change the rules of the game, and significantly increase the odds of success.

“Entrepreneurs, whether bootstrapped or funded, have literally no resources compared to the large enterprises with whom they are competing,” explains Pulizzi. “If they try to compete with these large enterprises on their terms, they will most certainly fail. We at CMI believe entrepreneurs need to change the game by focusing on building a loyal audience first – and they can do this by creating great content.”

Content Inc. will be launched in four phases.

  1. Content Inc. Podcast: Now available, hosted by Joe Pulizzi. The podcast will be delivered twice a week and will be less than 10 minutes in length. The goal is to give entrepreneurs one piece of information that can help them grow their business.Subscriptions and archives are available.
  2. Digital Content Platform & Subsite: Readers will get multiple articles a week from Joe and some of the leading experts and entrepreneurs on the planet on how to take a Content Inc. approach to small business.
  3. A new book, Content Inc.: Joe Pulizzi’s latest book will be published in late August, 2015. Content Inc.– the book –  looks inside high-growth companies that got their start with content.
  4. Content Inc.’s one-day event: Will be held immediately after Content Marketing World in Cleveland on September 11, 2015.

For more information on Content Inc., visit the CMI blog.

About Content Marketing Institute (CMI)
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA.  CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

SOURCE Content Marketing Institute