Big Brands Take Top Honors at 2014 Content Marketing Awards

cmaCLEVELANDAug. 22, 2014 /PRNewswire/ — General Electric, Guitar Center, Target and Four Seasons are just a few of the brands to receive honors from the 2014 Content Marketing Awards, the largest awards program in North America for people who create content for organizations.

Photo – http://photos.prnewswire.com/prnh/20140821/138747

The Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG, launched in 2004. The agency portion of the awards program initiated in 2012.

“Once again this year we were gratified by the number of great brands that entered the CMAs, over 1,100 entries, 40% more than 2013. We were blown away by the brilliance of the best work,” said David Murray, program chairman. “The CMA winners demonstrate that, just as fast as content marketing is getting bigger, it’s also getting better.”

“We saw a tremendous increase in quality from the past year,” said Joe Pulizzi, Content Marketing Institute Founder. “The best part about these programs is the consistency. The winning programs are not content marketing campaigns, but ongoing programs that are affecting change around the world.”

Most prominent among the winning entries were the Gold Award winners in the following categories, all nominated as finalists for the overall Content Marketing Awards Project of the Year, which will be announced at Content Marketing World:

  • Guitar Center Official YouTube Channel – Produced by Guitar Center
  • Four Seasons Magazine – Produced by Four Seasons Hotels & Resorts.  Agency: Pace
  • Target Presents: The Way Up – Produced by Target
  • The GE Instagram Program – Produced by General Electric. Agency: The Barbarian Group
  • My Roche magazine – Produced by F. Hoffman-La Roche Ltd. Agency: KircherBurkhardt GmbH.
  • Endless Vacation magazine – Produced by RCI.  Agency: Story Worldwide

The full list of 2014 award winners is available on the Content Marketing Awards website.

Content Marketing Awards finalists for Program of the Year, Agency of the Year and Content Marketer of the Year, will be recognized at Content Marketing World 2014, the largest content marketing event in the world. Award winners will be announced at an awards ceremony at CMWorld, with 2,500+ attendees from 50 countries. The event will take place Sept. 8-11, 2014, in Cleveland, Ohio, and is still open for registration.

About Content Marketing Institute (CMI)

Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

About McMURRY/TMG

McMURRY/TMG is a leading content marketing agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 270 staff members are located in five offices in New YorkArizona andWashington, D.C., and they work together to help clients extend brands, boost engagement, build communities and deliver revenue through powerful, meaningful content. Clients include industry leaders such as WebMD, Amtrak, CBS Television, The Ritz-Carlton, CDW, Reed Exhibitions, 21st Century Insurance, Verizon, HP and Baylor Health Care System.

 

SOURCE Content Marketing Institute