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24 Ways to Use Content Marketing to Connect with Customers: New Playbook Useful for 2014 Marketing Planning

playbook coverContent Marketing Institute releases Content Marketing Playbook

CLEVELAND, Nov. 21, 2013 /PRNewswire/ — The Content Marketing Institute (CMI) released its updated Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers today. CMI compiled 24 examples for a hands-on guide with tips and stats for content marketers to use in 2014 content marketing strategy and planning.

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The third edition of the Content Marketing Playbook is co-authored by Joe Pulizzi, Founder of CMI and author of Epic Content Marketing and Jonathan Kranz, Principal at Kranz Communications, and is sponsored by Brightcove and Oracle Eloqua.

While a documented content marketing strategy needs to come first, it often helps to get tips and see what other organizations are doing in terms of tactics. The goal of the playbook is to inspire content marketers and to help them become more confident with the tactics they create so they can be truly effective. Most importantly, we want customers to thank companies for providing truly useful information that helps them make a decision.

In this newest version of the Content Marketing Playbook, 24 types of content are included:

  1. Blogs
  2. eNewsletters
  3. Case studies
  4. Videos
  5. Guest posting
  6. Articles on your website
  7. In-person events
  8. White papers
  9. Online presentations
  10. Webinars/webcasts
  11. Research reports
  12. Microsites
  13. Infographics
  14. Branded content tools
  15. Mobile apps
  16. Mobile content
  17. eBooks
  18. Print magazines
  19. Books
  20. Podcasts
  21. Digital magazines
  22. Print newsletters
  23. Annual reports
  24. Games/gamification

For each tactic, facts and stats have been included:

  • What percentage of marketers are using each tactic (based on our annual content marketing research)
  • How effective marketers consider these tactics to be
  • Ideas on when these tactics make the most sense
  • Uncommon suggestions so you can get the most from the tactics you use
  • Examples of each content marketing tactic

The Content Marketing Institute will begin sharing one epic content marketing example each Wednesday on their Facebookpage to better serve their readers.

About Content Marketing Institute:
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in the USA, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.

Cathy McPhillips
Content Marketing Institute
[email protected]


SOURCE Content Marketing Institute