Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the U.S. Copyright Office guidance for AI-created works.
No, the buried news deserving your attention comes from a “big” announcement by YouTube.Continue Reading
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding.
Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy.
But despite its effectiveness and staying power, the concept still isn’t well understood – nor is it used to its potential.Continue Reading
