By Robert Rose published July 1, 2022

Look Through These 4 Windows To Right Your Content Marketing Ship

“This ship is just so hard to turn.”

That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old.

Institutional momentum resists stopping (or changing). That’s true even when the answer to the question “Why not just stop doing the old thing?” is “I don’t know.”

Sometimes, you don’t know that you know.Continue Reading

By Aaron Agius published June 30, 2022

Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)

Updated June 30, 2022

Marketers often resort to guest blogging as a “get rich quick” SEO tactic to secure backlinks that help their content rank better in search.

As far back as 2014, then-head of Google’s web spam team Matt Cutts disavowed this practice, saying: “(S)tick a fork in it: Guest blogging is done; it’s just gotten too spammy.”

Continue Reading

By Elisa Huang published June 29, 2022

Turn Dry Data Into Rich, Relatable Stories With These Tips

By Ann Gynn published June 28, 2022

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

By Dennis Shiao published June 27, 2022

Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

By Robert Rose published June 24, 2022

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

By Ann Gynn published June 23, 2022

5 Meta Description Tips To Help Your Content Get the Clicks

By Megan Mahoney published June 22, 2022

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

By Ann Gynn published June 21, 2022

How To Create a Powerful Headline in 7 Simple Steps

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