By Content Marketing Institute Team published October 23, 2020

Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

October brings the World Series, Halloween, and this year, more virtual events.

That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.

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By Stephanie Stahl published October 22, 2020

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Being a content marketer isn’t easy. And it won’t get any easier in the years to come.

But doing the hard work brings great rewards – having a genuine impact on the lives of your brand, your team, your audiences, and even yourself.

Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.

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By Robert Rose published October 21, 2020

How to Measure the Value of Your Subscribers

By Chris Gillespie published October 20, 2020

How to Catch and Keep a Journalist in Content Marketing

By Ann Smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

By Content Marketing Institute Team published October 16, 2020

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

By Penny Gralewski published October 14, 2020

Help Your Writing With These 2 Short Tips

By Jennifer Goforth Gregory published October 13, 2020

How to Get Creatives to Harmonize With Metrics

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