Search Results for: white paper

Building Emotional Connections Across the Customer Journey Time and time again, behavioral research proves that if our emotions are strong enough, they’ll override rational thought. This concept is the foundation to the brands we love, what we choose to buy … Continue reading →

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … Continue reading →

9 Stunning Success Stories Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies … Continue reading →

Publishers, brands and agencies are currently operating in a content-rich media ecosystem. And all content (and the audiences that consume it) leaves behind a footprint of data and analytics. We wanted to know what action was being taken with this … Continue reading →

Start Rocking Your Lead Gen with Webinars As content marketers, we’re a bit like triathletes. Thankfully, webinars help us as we compete for mind share across content formats. The research is clear: An effective webinar engages customers, builds thought leadership, … Continue reading →

Best Practices for Utilizing Social Insights to Plan and Measure Campaigns Social media campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on … Continue reading →

Everything Business Leaders Need to Know About Social Media in 2018 The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has … Continue reading →

The world spent $563 billion on advertising this year. By contrast, we spent $9 billion on customer care. That means brands spend 98% of their time and resources trying to find customers, and only 2% actually taking care of their … Continue reading →

Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state … Continue reading →

Sponsored by ion interactive, this 2018 Demand Metric benchmark study highlights the ways in which impactful content can influence decision-making. Packed with insights and key takeaways to successfully leverage content, the study includes: How marketers are leveraging content to support … Continue reading →