Search Results for: voice search

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Published: 2018-01-04

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

Published: 2017-09-30

We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading

8 Things to Know Before You Start a Research Project

Published: 2020-06-24

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading

3 Keyword Research Trends to Get Your Content Seen

Published: 2020-06-16

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]

Published: 2019-10-29

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading

Research: The Window to an Audience’s Soul

Published: 2019-10-14

When the Sierra Club of Colorado needed to raise awareness about its conservation efforts (and raise money to support them), the grassroots organization used Voice of Customer audience research to get inside the heads of its members. Continue reading

The Weekly Wrap: Are You the Most Interesting Voice in the Room?

Published: 2019-10-11

This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading

Agencies See Growth in Content Marketing Business [New Research]

Published: 2019-06-19

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading

Why You Shouldn’t Ignore Search Intent Optimization

Published: 2019-04-23

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading

Do Agencies Practice the Content Marketing They Preach? [New Research]

Published: 2019-02-13

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading