Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.”

Is your brand a renter? Do you publish your content on someone else’s platform like Facebook, Medium, LinkedIn? Or are you an owner? Does your content live on your property? Do you own your audience and communicate with them directly?