Search Results for: technology

Marketing Technology

Published: 2020-01-10

Build Your Martech Stack With These Solutions In 2019, Chief Marketing Technologist Scott Brinker (aka “Chief MarTech”) announced that over 7,000 marketing technologies are available to marketing professionals…up from ~150 when the report was first published in 2011! With marketers … Continue reading

Overwhelmed with Technology Options, Content Marketers are Hacking Their Way to a Meaningful Content Management Strategy

Published: 2019-04-24

Content Marketing Institute Releases 2019 Content Management & Strategy Survey CLEVELAND, April 24, 2019 (GLOBE NEWSWIRE) — Content marketers are awash in new technology options but primarily still use brute force to find their way to deeper and more meaningful … Continue reading

The Struggle Is Real for Content Management and Technology [New Research]

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New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading

13 Smart Brands Using Technology to Power Their Content

Published: 2018-01-16

Tech-enhanced content is predicted to really take off in 2018. Here’s a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading

What to Consider When It’s Time for New Marketing Technology

Published: 2017-10-12

Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions. Continue reading

How Technology Content Marketers Can Earn Trust [Tips and Examples]

Published: 2017-06-27

Their products and services may be in high demand, but technology marketers don’t have it easy when it comes to earning the audience’s interest, trust, and budget. Here are some tips that can help. Continue reading

How to Persuade the Naysayers to Embrace New Marketing Technology

Published: 2017-05-28

Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading

Technology Marketers Knocking it Out of the Park with Content Creation

Published: 2017-03-22

Content Marketing Institute Releases New Research on Technology Content Marketing CLEVELAND, March 22, 2017 /PRNewswire/ — Why do technology marketers feel they are more successful this year with content marketing? Mainly because they’re doing a better job with content creation. That’s … Continue reading

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

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Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

5 Things to Consider Before Investing in Content Technology

Published: 2017-01-05

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

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