The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading
Search Results for: statistics
Is Ad Spend Growth Growing or Slowing?
Published: 2023-01-27New research offers a detailed forecast of ad spending growth for 2023. But is there any way of knowing which direction that growth is going? Are there signs of an … Continue reading
Build Lasting Customer Connections With Sustainability Content [Sponsored]
Published: 2023-01-23Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand’s actions that support their sustainability goals. Continue reading
How a Mentorship Program Can Help Both Mentors and Mentees
Published: 2023-01-17Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Published: 2023-01-12Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading
How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal
Published: 2023-01-11When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading
SEO for Digital Content Marketing: How To Optimize for Search in 2023
Published: 2023-01-03Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading
‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results
Published: 2022-12-21Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading
10 Content Marketing Articles Readers (Like You) Loved in 2022
Published: 2022-12-20Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading
