Search Results for: statistics

27+ Content Marketing Statistics To Help You Succeed in 2023

Published: 2022-12-15

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Published: 2023-02-23

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading

Is Ad Spend Growth Growing or Slowing?

Published: 2023-01-27

New research offers a detailed forecast of ad spending growth for 2023. But is there any way of knowing which direction that growth is going? Are there signs of an … Continue reading

Build Lasting Customer Connections With Sustainability Content [Sponsored]

Published: 2023-01-23

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand’s actions that support their sustainability goals. Continue reading

How a Mentorship Program Can Help Both Mentors and Mentees

Published: 2023-01-17

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Published: 2023-01-12

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

Published: 2023-01-11

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading

SEO for Digital Content Marketing: How To Optimize for Search in 2023

Published: 2023-01-03

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading

‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Published: 2022-12-21

Hate is a surprising emotion to use to sell jewelry. But the success of shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading

10 Content Marketing Articles Readers (Like You) Loved in 2022

Published: 2022-12-20

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading