Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers).
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News.
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here's a rundown of more than 60 of those content marketing essentials that we all can use to boost our efforts in the new year.
What does it take to create content that's worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.
Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates.
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction.
If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.
In this episode, Robert and Joe discuss a musician's mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in.
We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and intriguing responses! From "adventurous" and "experimental" to video and mobile marketing initiatives, here are 22 illuminating insights into the 2012 content marketing strategies and priorities of CMI's leading experts. Enjoy, and maybe this will help think about what to focus on as well.