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50 of the Best Social Media Tools Selected by Top Marketers

Published: 2018-08-06

Social media is a jungle. So what’s the one social media tool you would take to a desert island (with great WiFi)? Here are 50 to consider from some big names in content marketing, online marketing, and e-commerce. Continue reading

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Published: 2018-07-13

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

11 Content Curation and Collaboration Tools to Save You Time

Published: 2018-06-27

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading

How to Turn Brand Monitoring Into Content Assets

Published: 2018-06-25

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Published: 2017-11-18

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Published: 2017-10-21

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

20 Lesser-Known Tools for Smart Content Creators

Published: 2017-07-05

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

Published: 2017-04-05

In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading

Working on Your Content Marketing Plan? 9 Components to Consider

Published: 2017-02-06

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading

50 Best Social Media Tools From 50 Most Influential Marketers Online

Published: 2016-12-11

Let’s be honest, social media is a jungle. Figuring out which network you should invest in is overwhelming. What tools do the 50 most influential online marketers say are essential in their businesses? Read on.

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