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New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

Published: 2019-02-07

Content Marketing Institute Releases New 2019 Research on Enterprise Content Marketing CLEVELAND, Ohio, Feb. 06, 2019 (GLOBE NEWSWIRE) — With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet … Continue reading

How to Get More From Your Livestream After the Broadcast

Published: 2019-01-15

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading

7 Content Marketing Tasks to Automate Right Now

Published: 2018-12-07

Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading

Content Marketing World 2019 Call for Speakers Now Open

Published: 2018-11-01

CLEVELAND, Nov. 01, 2018 (GLOBE NEWSWIRE) — You don’t necessarily have to floss with your audience, sing Bon Jovi or blast off a confetti cannon (like past speakers), but if you want to speak at Content Marketing World 2019, you … Continue reading

50 of the Best Social Media Tools Selected by Top Marketers

Published: 2018-08-06

Social media is a jungle. So what’s the one social media tool you would take to a desert island (with great WiFi)? Here are 50 to consider from some big names in content marketing, online marketing, and e-commerce. Continue reading

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Published: 2018-07-13

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

11 Content Curation and Collaboration Tools to Save You Time

Published: 2018-06-27

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading

How to Turn Brand Monitoring Into Content Assets

Published: 2018-06-25

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Published: 2017-11-18

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Published: 2017-10-21

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading