Search Results for: rss

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Published: 2017-11-18

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Published: 2017-10-21

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

20 Lesser-Known Tools for Smart Content Creators

Published: 2017-07-05

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

Published: 2017-04-05

In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading

Working on Your Content Marketing Plan? 9 Components to Consider

Published: 2017-02-06

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading

50 Best Social Media Tools From 50 Most Influential Marketers Online

Published: 2016-12-11

Let’s be honest, social media is a jungle. Figuring out which network you should invest in is overwhelming. What tools do the 50 most influential online marketers say are essential in their businesses? Read on.

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This Week in Content Marketing: Is Content Marketing Actually a Thing?

Published: 2016-10-22

This week, the guys challenge content marketing’s critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark. Continue reading

How to Keep Google From Penalizing Your Syndicated Content

Published: 2016-10-06

Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture? Continue reading

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

Published: 2016-09-25

As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Published: 2016-08-20

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading