Search Results for: responsive website

What Content Marketers Need to Know About Responsive Web Design

Published: 2012-09-15

If you have been shrugging off the concept of responsive web design, it’s time to get on board, or get left behind. This tutorial will give you a fundamental understanding of the technical concepts involved, so you can make informed content decisions. Continue reading

Is Responsive Design Right For Your Content Marketing Strategy?

Published: 2012-08-26

Responsive design for the web may offer marketers a solution to the gadget arms race by promising a cost-effective, channel-agnostic approach to publishing digital content. Find out the essentials on what factors to consider. Continue reading

How to Write Content That Engages Mobile Readers

Published: 2015-04-15

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

Content Marketing Is No Leisurely Feat in the Travel Industry

Published: 2017-06-13

Travel and tourism content marketing isn’t just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they’ll never forget. Continue reading

See What Content Marketing Success Truly Looks Like

Published: 2016-09-09

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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Adaptive Content: The Way to Your Customer’s Heart

Published: 2016-02-11

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
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A UX Lesson for Content Marketers: Your Invisible Advantage

Published: 2015-07-30

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

Intelligent Content: What Does ‘Adaptive’ Mean?

Published: 2015-07-13

Imagine your organization’s content serving people in such personal, useful ways that they fall in love with your brand. Enter, adaptive content. Continue reading

Society of Grownups Designed to Delight and Educate Audience

Published: 2015-01-30

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience. Continue reading

3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

Published: 2014-07-31

If your website is designed to be responsive, where your content appears depends on what device the reader is using — and even how the device is oriented. Now that we live in a multi-screen world, the idea of keeping online content “above the fold” is meaningless. Learn more about leaving the idea of “above the fold” behind. Continue reading