Search Results for: personas

How to Create Content for Different Customer Personas

Published: 2019-12-12

Creating content for multiple personas in an organization is a difficult task for any marketing team. This eBook highlights three important factors when creating content for different personas: Using data to inform your content marketing strategy How to use personas … Continue reading

Buyer Personas: One Method Doesn’t Fit All

Published: 2019-05-20

One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading

Do You Think Stereotypes and Personas Are Synonymous?

Published: 2019-05-03

NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Published: 2018-06-21

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

Are Buyer Personas Just Nicer Words for Stereotypes?

Published: 2018-04-10

Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading

An Alternative Approach to Developing Content Marketing Personas

Published: 2018-04-03

Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas. Continue reading

Marketing Personas: A Quick and Dirty Guide

Published: 2017-09-10

Not only will documented personas help you understand your audience’s needs, it can help surface the most relevant content ideas. Here’s how to build a portrait for a single version of truth for your content creators. Continue reading

Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask

Published: 2017-07-10

If you have the time for extensive buyer personas, that’s great. But what if there’s a quicker way? You won’t get the same meticulous data, but you will have a solid foundation – and the time – to create relevant content. Continue reading

Are Your Buyer Personas Ready to Take on the World?

Published: 2017-04-27

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

Published: 2017-04-11

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading