Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.
Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them.
NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts.
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.
Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development.
For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes.
Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.
The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.
The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience.
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas.