Search Results for: original research

7 Things Successful Marketers Do With Original Research

Published: 2019-08-14

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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How to Plan a Year’s Worth of Content With One Original Research Survey

Published: 2018-08-01

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan. Continue reading

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Published: 2018-04-25

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

Thinking of Creating Original Research? 8 Things to Consider

Published: 2018-03-28

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

New Original Research Shows Opportunities for Marketers to Get More from Their Content When They Manage it as a Business Asset

Published: 2017-07-13

Content Marketing Institute Releases Inaugural Content Management & Strategy Survey CLEVELAND, July 13, 2017 /PRNewswire/ — Content Marketing Institute (CMI) just released a brand-new, original research report focused exclusively on how content marketers strategically manage their organizations’ content. The inaugural 2017 … Continue reading

7 Free Ways to Get Original Data for Your Content

Published: 2020-03-24

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading

7 Free Keyword Research Tools for Content Marketers

Published: 2020-02-25

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading

Original SNL Writer, Alan Zweibel, to Headline ContentTECH Summit 2020 in San Diego

Published: 2020-01-14

Content Marketing Institute Announces Keynote for Annual Content Technology Event NEW YORK, Jan. 14, 2020 (GLOBE NEWSWIRE) — He’s the funny man behind some of television’s most beloved and celebrated comedies. That’s why Content Marketing Institute is excited to welcome … Continue reading

What’s Happening in Manufacturing Content Marketing [New Research]

Published: 2019-11-06

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

Published: 2019-02-06

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading