Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research.

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned.

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky.

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples.

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on.