Search Results for: original research

Want Better Results From Your Original Research? Improve the Survey Experience

Published: 2021-05-04

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading

7 Things Successful Marketers Do With Original Research

Published: 2019-08-14

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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How to Plan a Year’s Worth of Content With One Original Research Survey

Published: 2018-08-01

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan. Continue reading

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Published: 2018-04-25

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

Thinking of Creating Original Research? 8 Things to Consider

Published: 2018-03-28

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Published: 2022-01-26

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading

Audience Research Led to Tattoo-Worthy Content Marketing

Published: 2020-10-29

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading

How to Get in Your Customers’ Heads for Invaluable Research

Published: 2020-10-27

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.) Continue reading

8 Things to Know Before You Start a Research Project

Published: 2020-06-24

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading

7 Free Ways to Get Original Data for Your Content

Published: 2020-03-24

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading