Search Results for: original research

Want Better Results From Your Original Research? Improve the Survey Experience

Published: 2021-05-04

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading

7 Things Successful Marketers Do With Original Research

Published: 2019-08-14

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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How to Plan a Year’s Worth of Content With One Original Research Survey

Published: 2018-08-01

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan. Continue reading

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Published: 2018-04-25

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading

Thinking of Creating Original Research? 8 Things to Consider

Published: 2018-03-28

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

Audience Research Led to Tattoo-Worthy Content Marketing

Published: 2020-10-29

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading

How to Get in Your Customers’ Heads for Invaluable Research

Published: 2020-10-27

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.) Continue reading

8 Things to Know Before You Start a Research Project

Published: 2020-06-24

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading

7 Free Ways to Get Original Data for Your Content

Published: 2020-03-24

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading

7 Free Keyword Research Tools

Published: 2020-02-25

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading

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