Search Results for: operations teams process

How Content Operations (Done Well) Magically Balances Creativity and Scale [Video Series]

Published: 2021-05-19

Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now. Continue reading

Want More Method and Less Madness? Check Your Content Operations

Published: 2021-05-05

People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading

The 9 Awful Circles of Content Operations Hell

Published: 2020-12-03

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading

4 Ways to Get the Most From Your Content Marketing Operations

Published: 2020-09-16

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

Published: 2017-12-06

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

A Step-by-Step Process for Scoring Your Content

Published: 2017-09-21

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Published: 2017-08-16

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

Published: 2017-02-16

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

Published: 2016-11-11

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Published: 2016-10-27

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework Continue reading