Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site.
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
Want to make readers love your content? There’s a formula for it – an exact mathematical equation that defines lovable content. To be more precise, the formula is for readable content. But that’s almost the same as content that’s loved.
When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques.
People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got.