Search Results for: linkedin

How to Use LinkedIn as a Brand Publishing Platform

Published: 2018-12-10

If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Published: 2018-08-24

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading

LinkedIn for Content Marketing: What You Need to Know

Published: 2018-07-03

About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading

What B2B Brands Need to Know to Succeed on LinkedIn

Published: 2018-02-13

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Published: 2017-05-31

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

LinkedIn Publishing Trends Every Marketer Must Know

Published: 2017-03-13

B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading

60+ LinkedIn Profile Tips for Marketers

Published: 2016-08-22

Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found. Continue reading

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Published: 2016-06-29

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree. Continue reading

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Published: 2016-06-18

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

Published: 2016-02-13

The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week. Continue reading