Search Results for: instagram

7 Instagram Stories Ideas to Get More Followers

Published: 2018-05-18

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Published: 2018-04-27

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

4 Tips for Engaging Instagram Content [Examples]

Published: 2018-04-13

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading

Instagram Marketing: 4 Features You Should Be Using [Examples]

Published: 2018-02-21

It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading

An Inside Look at CMI’s Instagram Posting Strategy and Top Pics of 2016

Published: 2017-01-02

At the Content Marketing Institute, our Instagram approach is simple – give our audience a glimpse into the personal side of CMI and our community with original content. Here are the top 10 posts from 2016. It’s much more than #CMWorld. Continue reading

6 Ways Brands Can Leverage Instagram Stories

Published: 2016-10-02

Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started. Continue reading

How to Outperform Fortune 500 Brands on Instagram [Research]

Published: 2016-08-17

How are America’s biggest brands putting Instagram to use? An analysis of Fortune 500 Instagram content reveals four trends and takeaways that can help your brand’s Instagram content stand out. Continue reading

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

Published: 2016-08-13

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Published: 2016-04-02

Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading

How to Get Noticed: 3 Instagram Marketing Strategies

Published: 2015-08-17

Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies. Continue reading