Search Results for: distribution and promotion

Content Distribution and Promotion

Published: 2014-10-29

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What It Means to Get Branded Content Right

Published: 2019-02-05

Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading →

How to Make the Most of Your Paid Content Promotion on Facebook

Published: 2019-01-23

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU). Continue reading →

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Published: 2019-01-16

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading →

The Best Checklists, Tips, and Templates for Content Marketing in 2019

Published: 2018-12-25

Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading →

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Published: 2018-11-28

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading →

How to Make an Amplification Strategy With Shares AND Backlinks

Published: 2018-10-26

Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading →

19 Favorite Tools for Content Promotion in 2018

Published: 2018-09-17

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading →

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Published: 2018-07-13

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading →

Digital Asset Management: What It Is and Why You Need It

Published: 2018-05-31

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must. Continue reading →