Search Results for: distribution and promotion

How To Choose the Best Distribution Channels for Your Content

Published: 2022-05-19

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Continue reading

Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Published: 2022-04-29

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Published: 2022-04-14

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading

9 Visual Content Tips and Examples From Creative Brands and Experts

Published: 2022-03-30

Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants? Continue reading

What Your Brand Can Do To Win the Instagram Game

Published: 2022-03-29

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things. Continue reading

Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities

Published: 2022-02-16

Sorting out the content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen. Continue reading

15 Digital Content Mistakes That Can Hurt Your Brand

Published: 2022-02-08

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading

How To Do Less and Get More in Every Facet of Content Marketing

Published: 2022-01-03

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading

100+ Content Marketing Trends and Predictions for Success in 2022

Published: 2021-12-09

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading

Are Inbound Marketing and Content Marketing Still Different?

Published: 2021-11-03

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading