These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading
Search Results for: distribution and promotion
PPC and Content Marketing: The Perfect Combo for Immediate ROI
Published: 2021-09-13At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
How to Manage Your Content Assets So They’re Found and Used
Published: 2021-05-13Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading
7 Ways to Repurpose Content and Grow Your Customer Base
Published: 2021-05-06No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading
Want More Method and Less Madness? Check Your Content Operations
Published: 2021-05-05People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading
3 Playful Content Marketing Examples Show Brands Getting Their Game On
Published: 2021-03-12Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading
Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]
Published: 2021-01-20Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Published: 2020-12-17Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
