Search Results for: differentiate

How to Differentiate Content in a Crowded Field [Example from Adidas]

Published: 2016-11-22

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

How to Use Content Segmentation to Differentiate your Brand Online

Published: 2012-04-05

Many websites have trouble engaging each of their specific audiences in an effective way. In trying to market to everyone, B2B marketers may be setting themselves up for failure. If improving your segmentation is something you have yet to master, read on for tips to get you started in presenting content in a clear manner specific to each of your website visitors. Continue reading

How 6 Brands Stand Out and Get Results from Content Marketing

Published: 2018-12-06

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading

How to Make Your Bland Content Strategy Delicious

Published: 2018-11-30

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Published: 2018-11-28

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading

Cook Up Email Marketing Automation With These 6 Recipes

Published: 2018-11-27

Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading

Are You Generating Demand or Just Identifying It?

Published: 2018-10-31

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts. Continue reading

Are You Still Content Marketing Like It’s 2018?

Published: 2018-10-25

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address. Continue reading

The ABCs of Connecting With Generation Z

Published: 2018-10-23

Generation Z is poised to take the marketing world by storm. Before you assume its content interests will sync with other digital natives, look at the significant ways this distinct group is rewriting the rules of brand engagement. Continue reading

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Published: 2018-10-12

What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading