Search Results for: content marketing anyone

How To Explain Content Marketing to Anyone [Fresh Examples]

Published: 2023-01-10

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading

How to Explain Content Marketing to Anyone

Published: 2017-07-30

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Published: 2023-01-31

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Published: 2023-01-27

It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how.  Continue reading

How To Scale Your Content Marketing Strategy To Improve Efficiency

Published: 2023-01-26

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

5 Content Marketing Articles From 2022 That Deserve Another Look

Published: 2022-12-22

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading

10 Content Marketing Articles Readers (Like You) Loved in 2022

Published: 2022-12-20

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading

ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]

Published: 2022-12-16

No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better. Continue reading

27+ Content Marketing Statistics To Help You Succeed in 2023

Published: 2022-12-15

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading

Content Creation Process: Everything You Need To Wow Your Audience

Published: 2022-12-07

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading

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