An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading
Search Results for: content creation
Your Get-it-Done Guide to Content Creation Outsourcing
Published: 2019-05-15Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Published: 2019-03-06Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
Actor Brings Community Model to Content Creation
Published: 2018-05-25Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading
Content Creation Robots Are Here [Examples]
Published: 2017-11-12What’s the role of bots (AI) in content creation? A growing one. From corporate earnings reports to election results coverage and even reports from the Olympics, high-profile media are using them, and brands are too. Continue reading
Will Artificial Intelligence Replace Manual Content Creation?
Published: 2017-03-23It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.
Technology Marketers Knocking it Out of the Park with Content Creation
Published: 2017-03-22Content Marketing Institute Releases New Research on Technology Content Marketing CLEVELAND, March 22, 2017 /PRNewswire/ — Why do technology marketers feel they are more successful this year with content marketing? Mainly because they’re doing a better job with content creation. That’s … Continue reading
How to Make Content Creation the Star Quarterback
Published: 2016-10-28Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading
3 Customer Research Tactics to Help Content Creation
Published: 2016-09-21Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading
Why Automation Is the Future of Content Creation
Published: 2016-07-14A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading
