Search Results for: brand voice

5 Steps to Find Your Brand Voice

Published: 2018-04-17

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

5 Easy Steps to Define and Use Your Brand Voice

Published: 2015-10-15

If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Published: 2015-03-26

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

Did You Hear? Your Brand Needs a Voice Strategy

Published: 2020-08-24

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

Published: 2020-09-18

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading

Reinventing With Content: 3 Brands Find New Paths

Published: 2020-09-14

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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Style Guide: How to Write One for Your Brand

Published: 2020-07-01

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading

How to Make Personal and Corporate Branding Work Together

Published: 2020-06-29

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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How to Create the Right Video Experiences for Your Brand

Published: 2020-05-12

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading

How to Build a Personal Brand After a Job Loss

Published: 2020-04-15

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading

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