Search Results for: brand voice

5 Steps to Find Your Brand Voice

Published: 2018-04-17

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

5 Easy Steps to Define and Use Your Brand Voice

Published: 2015-10-15

If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Published: 2015-03-26

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

Did You Hear? Your Brand Needs a Voice Strategy

Published: 2020-08-24

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

Published: 2021-04-09

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading

Is April Fools’ Day Worth the Risk for Brands?

Published: 2021-03-29

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading

Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]

Published: 2021-02-12

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading

3 Brands Crank Up the Volume [Content Marketing Examples]

Published: 2021-02-05

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading

How to Create a Content Marketing Strategy for Your Personal Brand

Published: 2020-12-17

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

Published: 2020-12-15

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading