Search Results for: brand journalism

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Published: 2019-02-01

To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust. Continue reading

Brand Journalism Expands, Content Marketing Spending Rises

Published: 2013-12-07

On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think. Continue reading

7 Ways to Make Brand Journalism Work for Your Business

Published: 2013-06-30

Although the term “brand journalism” may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience. Continue reading

Should Your Brand Enter Controversial Conversations? [The Weekly Wrap]

Published: 2020-09-04

This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading

How to Make Content Your Brand’s Safety Net [The Weekly Wrap]

Published: 2020-03-13

This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading

7 Steps to Getting Brand Trust Right

Published: 2019-03-08

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading

Why Brands Need to Take the Plunge Into Virtual Reality Today

Published: 2018-05-09

Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading

How 3 Content Brands Tackle Their Toughest Internal Challenges

Published: 2018-04-26

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

Published: 2017-08-05

We cover The Atlantic’s new owner, Facebook’s earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst’s e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Published: 2017-07-28

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading