Search Results for: b2b

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Published: 2021-07-21

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading

B2B Content Isn’t Boring Unless Your Writing Is

Published: 2021-03-09

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading

2021 B2B Content Marketing: What Now? [New Research]

Published: 2020-09-30

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

Published: 2020-09-23

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading

Pick a Point of View That Boosts B2B Conversions

Published: 2020-07-21

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading

5 Big Obstacles Encountered by B2B Content Marketers

Published: 2020-07-02

Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading

Even B2B Audiences Want Emotion in Their Content

Published: 2020-06-18

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading

A Small Amount of Data Can Do It for B2B Personalization

Published: 2020-01-30

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading

Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

Published: 2020-01-20

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading

6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Published: 2019-12-23

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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