Search Results for: b2b

How To Support the B2B Buyer Revolution With the Right Digital Content

Published: 2022-12-13

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading

5 Building Blocks for Connecting Content to B2B Revenue Growth

Published: 2022-12-08

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading

How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Published: 2022-10-25

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading

7 Things B2B Content Marketers Need in 2023 [New Research]

Published: 2022-10-19

CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading

LinkedIn Goes All-In on B2B Marketing

Published: 2022-08-05

Social media networks have made the news for all the wrong reasons this year. But LinkedIn is the exception, rolling out a steady stream of new features and avoiding controversy. … Continue reading

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Published: 2022-08-02

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Published: 2022-07-12

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading

How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

Published: 2022-06-08

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. Continue reading

How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

Published: 2022-03-04

Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start. Continue reading

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Published: 2022-01-13

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL