Search Results for: analytics

How to Use the 4 Most Helpful Reports in Google Analytics

Published: 2019-04-12

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

How to Use Your Analytics for Smarter Content Decisions

Published: 2018-08-21

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

Published: 2017-08-28

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

4 Google Analytics Reports Every Content Marketer Should Use

Published: 2017-03-03

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Published: 2017-02-19

Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Published: 2016-12-01

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

Go Beyond Analytics to Give Customers the Content They Crave

Published: 2016-04-14

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading

How to Uncover Critical Content Marketing Insights Using Google Analytics

Published: 2016-01-13

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading

12+ Ways to Use Web Analytics for Better Content Marketing

Published: 2015-08-27

Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips. Continue reading

The Best 9 Analytics to Help with Content Audits

Published: 2015-08-16

A content audit is a great way to maintain or improve the quality of your content. Breaking down your website piece by piece and evaluating the analytics provides invaluable information for content development and conversion success. Continue reading