Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Racehorse American Pharoah had a left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.

Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions.

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos.

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective.

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more.