Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading
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4 Things Every Content Marketing Team Needs (Surprise! They’re Not Tools)
Published: 2022-02-15It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how. Continue reading
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
Published: 2020-11-27This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading
For Better Results, Think of Content Marketing Like a Product
Published: 2019-07-25Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.
Content + Tech: How to Create Better Audience Experiences
Published: 2019-04-18Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading
Does Your Health Care Content Hold the Cure for Customers in Crisis?
Published: 2018-07-25Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers. Continue reading
10 Ways to Make Videos Your Customers Can’t Resist
Published: 2018-01-05Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading
Are You Ready for Content Marketing in 2018? 60+ Predictions
Published: 2017-12-12What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading
A Content Marketing Love Letter
Published: 2017-10-29CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him. Continue reading
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
Published: 2017-01-01Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six. Continue reading
