If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading
Search Results for: What is the CMI voice
How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future
Published: 2018-02-01Do you tune out when people talk about structured content? Or do the benefits come off as a miracle cure? Learn why it’s worth understanding, how it delivers on the promises, and what it means to set your content free by structuring it. Continue reading
Voice Search: Is Your Content Prepared for the Verbal Revolution?
Published: 2018-01-04Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading
This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon
Published: 2017-09-30We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading
Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
Published: 2017-08-01What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading
5 Easy Steps to Define and Use Your Brand Voice
Published: 2015-10-15If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading
Original CMI eBooks
Published: 2015-05-05Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start. Popular The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations Marketers have become successful at making … Continue reading
Content Marketing Quick Tips: CMI Contributors Share Their Favorites
Published: 2011-12-16One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, “Ah ha! Now that is something I should try today!” What’s better than one quick tip? Lots of tips. Here our contributors share their favorites. Continue reading
