Search Results for: What is the CMI voice

5 Steps to Find Your Brand Voice

Published: 2018-04-17

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future

Published: 2018-02-01

Do you tune out when people talk about structured content? Or do the benefits come off as a miracle cure? Learn why it’s worth understanding, how it delivers on the promises, and what it means to set your content free by structuring it. Continue reading

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Published: 2018-01-04

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

Published: 2017-09-30

We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

Published: 2017-08-01

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading

5 Easy Steps to Define and Use Your Brand Voice

Published: 2015-10-15

If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading

Original CMI eBooks

Published: 2015-05-05

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start. Popular The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations Marketers have become successful at making … Continue reading

Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

Published: 2012-05-17

Whether you’re marketing yourself or your company, your audience gets to know your personal brand, or personality. Here are some key ways you can maintain a consistent social media persona, no matter what the forum. Continue reading

Content Marketing Quick Tips: CMI Contributors Share Their Favorites

Published: 2011-12-16

One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, “Ah ha! Now that is something I should try today!” What’s better than one quick tip? Lots of tips. Here our contributors share their favorites. Continue reading

How to Create Harmony with Your Online Content Voices

Published: 2011-09-13

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, … Continue reading