Search Results for: AGILE

Try These 5 Agile Marketing Values to Sharpen Your Content Process

Published: 2019-04-30

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading

Do Agile Marketers Wear the Quality Content Crown?

Published: 2018-03-09

Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey. Continue reading

Agile Practices: How to Avoid Mistakes Our Marketing Team Made

Published: 2017-06-08

A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading

Make Your Audience the Hero With a One-Sentence Agile User Story

Published: 2017-05-11

Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.  Continue reading

Confused About Agile Marketing? Your Questions Answered [With Video]

Published: 2017-01-19

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading

Agile Marketing: How Marketers Work Smarter

Published: 2016-06-16

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
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Your Content Team Can Sprint With Agile Marketing

Published: 2016-03-03

In a recent Twitter chat, I connected with members of the content marketing community who shared how they embrace Agile marketing to produce impactful, audience-focused resources consistently. Now, I share our insight with you. Continue reading

Agile Principles + Content Marketing = Long-Term Success

Published: 2015-12-03

Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing. Continue reading

How to Make Content Marketing Work With an Agile Team

Published: 2015-08-13

How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.
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Agile Marketing Framework:

Published: 2015-08-10

How to Be Rapid and Responsive with Valuable Content Your audience – they’re changing. So is the content they expect to see and the channels they’re communicating on. So, how do you know where to invest? How do you know … Continue reading