Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business?
My answer was always the same: “good things.”
In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers say “creating brand awareness” is the goal they achieved using content marketing. Interestingly, “building credibility and trust” is number two with 75%, “educating audiences” follows at 70%, and “building loyalty with existing clients/customers” is 60%.Continue Reading