By Robert Rose published May 27, 2022

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business?

My answer was always the same: “good things.”

In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers say “creating brand awareness” is the goal they achieved using content marketing. Interestingly, “building credibility and trust” is number two with 75%, “educating audiences” follows at 70%, and “building loyalty with existing clients/customers” is 60%.Continue Reading

By Lee Li Feng published May 26, 2022

Fix Outdated Content To Boost Your SEO Results

If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant.

But it doesn’t hurt anything, right?

Wrong. Old content may negatively impact your content’s search rankings and visitors’ experience.

For example, published content might link to articles, research reports, or other useful web pages. Over time, pages move offline for one reason or another. Those links might now go to defunct pages. That hurts your search performance because Google frowns on content with broken links. And audiences don’t love them, either.Continue Reading

By Ann Gynn published May 25, 2022

The Deadline Struggle Is Real. Try These 5 Tips to Manage It

By Aaron Agius published May 24, 2022

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

By Linda Formichelli published May 23, 2022

How To Breathe New Life Into Unpublished Content

By Robert Rose published May 20, 2022

Are You Overselling the Power of Data? [Rose-Colored Glasses]

By Aaron Agius published May 19, 2022

How To Choose the Best Distribution Channels for Your Content

By Ann Gynn published May 18, 2022

How To Win Content Friends (and Keep Their Ideas Pouring In)

By Jodi Harris published May 17, 2022

5 Tips To Engage Your Overlooked Content Creation Force

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