Trends and Research / Examples / Idea generation
By Content Marketing Institute Team published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading

Distribution and Promotion / Conversion and Optimization / SEO / Productivity / Speaker Advice
By Mike Murray published October 14, 2021

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

The world’s most popular search engine caused a stir in August when it published guidance on when and how it modifies or replaces page titles.

SEOs on Twitter complained about changes they’d noticed to the way their page titles get displayed in search results. In some cases, Google replaced page titles with H1 header elements. In others, it dropped words from the page title or appended new ones (often the company name) to it.Continue Reading

MORE STORIES
Trends and Research / Research / Findings from research / Research
By Stephanie Stahl published October 13, 2021

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

High-Level Strategy / Audience and Personas / Content Marketing World / Content strategy for marketers / Idea generation
By Jodi Harris published October 12, 2021

In People We Trust: Here’s How To Make Your Content More Human

Trends and Research / Examples / News and Trends
By Content Marketing Institute Team published October 8, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Distribution and Promotion / Conversion and Optimization / SEO / Productivity
By Manick Bhan published October 7, 2021

Drop Great Anchor Text To Keep Your SEO Strategy Afloat

General Success Tips / Productivity / Tools and technologies
By Irina Weber published October 6, 2021

Out of Ideas? 10+ Tools to Spark Content Creation

Distribution and Promotion / Conversion and Optimization / SEO / Productivity / Tools and technologies
By Ann Smarty published October 5, 2021

Use Internal Links to Get a Better Reception From Search Engines and Readers

Measurement and Reporting / Conversion and Optimization / Productivity / Tools and technologies
By Jodi Harris published October 4, 2021

These 4 Analytics Oversights Mess With Your Content Performance Plan

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