By Ann Gynn published March 30, 2023

Foolish Content Isn’t Limited to One Day a Year

Yes, it’s once again time for fools to rush in. April Fools’ Day is the time when some brands feel free to break from their mold to execute a content “joke.” (Few do it well.)

Unfortunately, foolish content knows no time of year. So instead of focusing April Fool’s content, I decided to look at brand content from the rest of the year to see who’s foolin’ around (and who isn’t).

I found examples in three categories – entertaining, celebratory, and culturally informative content. Let’s explore them. Continue Reading

By Luca Ramassa published March 29, 2023

6 Things You’re Doing Wrong With Website Content Optimization

A properly optimized website supercharges a content marketing program.

The home for your content assets can build your brand’s authority with search engines and help you capture new leads. It could even turn into an automated sales machine.

But here’s the problem: Many factors go into website content optimization, and many get ignored, forgotten, or dismissed.

Let’s consider six elements that don’t always get the proper attention. Addressing them will help turn your website into a profitable powerhouse.Continue Reading

By Robert Rose published March 28, 2023

Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]

By Content Marketing Institute Team published March 24, 2023

The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

By Janie Hulse-Najenson published March 23, 2023

How To Make Your Next Thought Leadership Program a Success

By Lisa Murton Beets published March 22, 2023

Surprising and Expected Results From Tech Content Marketers [New Research]

By Robert Rose published March 21, 2023

Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

By Content Marketing Institute Team published March 17, 2023

Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

By John Hall published March 16, 2023

Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

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