By John Hall published June 26, 2019

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Setting goals is the first step in establishing a valuable content marketing strategy, but how do you know when those goals have been achieved? It’s impossible to know how close – or far – you are if you don’t know how to measure the journey.

Developing an understanding of your key metrics is critical to keeping track of what your content is doing in the world. Establishing standards for assessing your content’s success is the only way to understand the value content brings to your business. Yet, CMI’s 2019 B2B Content Marketing Research shows that only a quarter of marketers say they are proficient in using their selected metrics.

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By Ann Gynn published June 25, 2019

What’s Missing From Your Content Marketing Tech?

Content marketing experts are a unique bunch.

When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output.

That’s why we love them – a diverse group of answers means a diverse group of thinkers.

“Every content marketer is missing something from their tech stack. Content marketing is a delicate, interconnected ecosystem – you have to have the right technology for each aspect of the process,” says Scott Spjut, assistant vice president, social and digital content, Fifth Third Bank.

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By Mike Murray published June 24, 2019

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

By Ahava Leibtag published June 21, 2019

Must-Have Checklist to Creating Valuable Content

By Dennis Shiao published June 20, 2019

AR/VR Storytelling for Marketing: 4 Things to Know

By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

By Kathy Edens published June 17, 2019

10 Tips From Best-Selling Authors That Will Polish Your Content

By Jodi Harris published June 14, 2019

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

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