By Konrad Sanders published June 21, 2018

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

make-buyer-personas-that-satisfy

“These buyer personas will help you craft killer content for our client’s audience,” they told me.

They were wrong.

You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their clients – describing a day in the life of that character in Dickens-like detail. And boy, did they love to set a scene:

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By Mike Murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

9-evergreen-formatsDoes your online content have an expiration date?

Is it only good for 30 days? A year? Two years?

Thanks to search engines – whether you like it or not – your content is evergreen.

But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years round for searchers and Google’s algorithm.

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By Stephen Jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

By Dan Steiner published June 18, 2018

If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

By Manish Dudharejia published June 15, 2018

No Lies: How to Get Content Marketing Right in E-Commerce

By Gavin Bell published June 14, 2018

How to Use Facebook Ads to Distribute Your Content

By Jay Acunzo published June 13, 2018

The Most Important Question to Ask Before Launching a Podcast

By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

By Robert Rose published June 11, 2018

GDPR: The Biggest Gift to Content Marketers in a Decade

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