By Jonathan Crossfield published November 13, 2018

Data Privacy Law: Ignorance Is No Excuse

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.

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By Pam Didner published November 12, 2018

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team.

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Sales, in a way, can be treated as another marketing channel. Marketers can enable sales leveraging different elements – one of those ways is through content. Here are three quick and easy ways content marketers can provide value to the sales team:

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By Sarah Mitchell published November 9, 2018

Are You Measuring Right in Your Content Marketing?

By Mike Murray published November 8, 2018

15 Search Intent Tips, Examples, and Resources for SEO Keywords

By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

By Jodi Harris published November 6, 2018

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

By Ann Gynn published November 5, 2018

How to be Purposeful With Your Purpose-Driven Content [Examples]

By Aleh Barysevich published November 2, 2018

4 Steps to Speed Up Your Website and Look Better to Google

By Kim Moutsos published November 1, 2018

100+ Tools Content Marketers Really Love

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