This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. What does it all mean for content marketing? And Ben & Jerry’s ends its Twitter deep freeze.
Let’s dig in.Continue Reading
Every Day Will Be Taco Tuesday for One Lucky Social Media Pro
51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work
They’re like nails on the proverbial chalkboard – those things that make us cringe when we read or hear them. Or maybe they’re just little gnats that we want to swat away from us.
Pet peeves and misconceptions can be big or little, but they’re all annoying. In content marketing, they’re downright bad for the practice, your business, and (mis)perceptions of all of our work.
We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself.
Read on to hear what bothers 51 of them.Continue Reading
