If hindsight is 20/20, then this article offers both hindsight and foresight.
We asked the speakers for Content Marketing World 2019 to put on their 2020 content marketing glasses and tell us where marketers are passing the vision test – and what’s still blurry. Here’s what 26 of them had to say.
Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently.
Take content marketing, for example. How many articles have we written on this very site explaining what it is (and isn’t) over the years? Then add in how many articles about content strategy vs. content marketing strategy have been written. We’ve even explored what content actually is. And we’re far from the only ones exploring these topics.
Add to the mix the concepts of branded content and native advertising (which can both be used with content marketing) and nearly everyone gets confused.
Whether you work on the agency or brand side, you’ve probably wondered whether your use of these terms matches the understanding of the person you’re talking to.
