By Robert Rose published April 21, 2021

How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

I’m not a handy guy, but I know how to use a tape measure. If I use the tape measure to figure out the height of my fence, I can determine the value of my house, right?

Well, no, of course not.

Yet when it comes to measuring the effectiveness of marketing, we often make these kinds of leaps. We look at some arbitrary measurement – like page views or downloads – and try to link it to a return on investment.

In the latest episode of Marketing Makers – the series for those who make marketing work, I delve into the sometimes-mystifying process of measuring the return on investment for marketing – and, more specifically, the content that feeds the marketing machine. I walk you through the art and science of putting together all those arbitrary numbers to tell a story about helping business performance.Continue Reading

By Ann Gynn published April 20, 2021

Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

Phenomenal doesn’t begin to describe Clubhouse’s growth in its first year. The drop-in audio app grew from 1,500 members in May 2020 to 10 million in February 2021.

With numbers like that, it only makes sense for content marketers to be interested in Clubhouse’s potential. But is Clubhouse the right place for your brand to gather? And if so, how?

I’ll give you a peek inside the “exclusive” Clubhouse through the experiences of three people in content marketing who use it.Continue Reading

By Ann Smarty published April 19, 2021

How to Drive Organic Clicks and Leads From Your Instagram Channel

By Content Marketing Institute Team published April 16, 2021

Content Examples We Loved This Week (They’re Not All Fungi and Games)

By Kim Moutsos published April 15, 2021

How to Set Content Marketing Goals That Matter to Business Leaders

By Lisa Murton Beets published April 14, 2021

How Well Does Content and Marketing Help Sales Teams? [New Research]

By Midori Nediger published April 13, 2021

3 Graphic Design Tips for Non-Designers

By Manick Bhan published April 12, 2021

5 Mistakes That Google Doesn’t Like and How to Stop Making Them

By Content Marketing Institute Team published April 9, 2021

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

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