CMI: Content Marketing Strategy, Research, "How-To" Advice

The Weekly Wrap: Data Makes Content Marketing Better

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And that’s a wrap of the week ending Aug. 16, 2019

This week I’m thinking about the danger of forgetting that “buy-in” doesn’t necessarily mean “all in.” I offer a fresh take on a news piece asking why so many content marketers overlook one obvious (and effective) tactic. I talk with Salesforce’s Heike Young about finding no-cost ways to use data in content – and why sales enablement strategy trumps TikTok strategy every time. I point to an article that will help you spice up your content strategy. And all that conversation gets done in 30 minutes.

How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.

Corrado Paolucci is working to change how people think about energy’s complex role in the climate change saga.

His work as the content strategy and newsroom manager at Eni, an Italy-based global energy company, earned him a place on the list of finalists for 2019 B2B Content Marketer of the Year.