What are your brand’s stories? #ApostrophesMatter

Let’s step into the world of brand storytelling a bit. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, it’s a place where many of us content marketers feel a little hamstrung.

You see, when people get together to talk about telling a “brand story” often what we end up discussing is the story and the overall value of the brand itself. It’s hard to avoid and we quickly run into a dead end. But the brand story is different than the brand’s stories (#ApostrophesMatter). Let’s explore.

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You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Let me ask – how do you measure the success of your newsletter? There are two easy ways:

1. See how many people open it (and therefore, hopefully, read it).
2. See how many people click the links within.

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