Content marketing experts are a unique bunch.

When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output.

That’s why we love them – a diverse group of answers means a diverse group of thinkers.

“Every content marketer is missing something from their tech stack. Content marketing is a delicate, interconnected ecosystem – you have to have the right technology for each aspect of the process,” says Scott Spjut, assistant vice president, social and digital content, Fifth Third Bank.

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Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business.

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You need to use them wisely.

You’ll likely see some you already use and discover some you never thought about. Reassess your current KPIs and see if you’re really measuring performance that matters to your content marketing and business goals. Maybe you’ll lock in on the ones that will complement what you have. Adapt any of these possibilities to suit your team’s needs.Continue Reading