By Julia McCoy published October 16, 2018

How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none.

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO.

Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. This kind of content is the equivalent of a best-selling novel – people invest in it and gobble it up.

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By Steve Linney published October 15, 2018

A Primer to Boost Your Content’s Readability

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability?

At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas:

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By Kim Moutsos published October 12, 2018

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

By Lisa Murton Beets published October 10, 2018

2019 B2B Content Marketing Research: It Pays to Put Audience First

By Robert Katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

By Meenakshi Krishnan published October 5, 2018

7 Instagram Stickers That Can Make Your Stories Even Better

By Ann Gynn published October 4, 2018

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

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