By Robert Rose published May 22, 2020

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending May 22, 2020

This week I’m thinking about how we can never save time (so we should be careful how we spend it). I offer my fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins me to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy, and the differences in approach between B2B and B2C companies. Finally, I point to an article that asks whether we’re spending time on the right – or the wrong – things.

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By Joe Pulizzi published May 21, 2020

Are You Guilty of the One Thing That Kills Content Marketing?

Editor’s note: The one thing killing content marketing is still alive and well in 2020, three years after Joe Pulizzi wrote this post.

In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.

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By Alex Novkov published May 20, 2020

How to Boost Your Content Marketing Team’s Efficiency

By Nadya Khoja published May 19, 2020

7 Ideas to Spark Great Infographics

By Ahava Leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

By Robert Rose published May 15, 2020

Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]

By Joe Pulizzi published May 14, 2020

8 Things to Help Your Content Marketing Survive the Pandemic

By William Beutler published May 13, 2020

What You Need to Know to Get a Wikipedia Page Published

By Jodi Harris published May 12, 2020

How to Create the Right Video Experiences for Your Brand

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