You create a piece of content that gets virtual cheers from your audience. It gets tons of shares and drives more traffic than your last three pieces of content put together.
But the next piece you publish flatlines.
What’s going on? Why does some content attract a crowd, while other content is virtually ignored?
The answer can be complex. But often, the content isn’t consistent. If your goal is continued success, you must follow the same standards to create a strong foundation for every piece.
