By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic.

Yet, in most cases, search intent is mentioned in e-commerce context, where you need to match your landing page to your target customer’s expectation.

But where does the concept of search intent stand in content marketing context? Should you account for it in your content marketing strategy?

You surely should. The thing is, with mobile and voice search, your reader’s attention span is short because today’s consumer searches and decides on the go.

What does it mean for content marketing?

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By Jodi Harris published April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing

Before online influencer marketing became a major “thing” (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing.

As a kid, I learned about the concept by way of a popular commercial for Faberge Organics, in which a smiling Heather Locklear shared her secret for bouncy hair with two friends, who in turn told two friends, and so on, and so on …

Though the underlying mechanisms of the “tell-a-friend” technique remain largely unchanged, social media has fueled its evolution into a strategic discipline infinitely more targeted, impactful, and scalable than anything Faberge’s marketing team could have predicted.

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By Ann Gynn published April 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

By Stephanie Stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

By Kim Moutsos published April 17, 2019

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

By Robert Katai published April 16, 2019

Make Your Blog More Attractive With These 12 Visuals

By Clare McDermott published April 15, 2019

How to Create Content in a World With Bots

By Michele Linn published April 12, 2019

How to Use the 4 Most Helpful Reports in Google Analytics

By Ann Gynn published April 11, 2019

Is Your Content Ready to Zig and Zag With Your Buyers?

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