By Jodi Harris published October 23, 2018

The ABCs of Connecting With Generation Z

It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships.

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

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By Rebekah Bek published October 22, 2018

How to Stop the Vanity of Your Search Metrics

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches.

It’s clear which one is on the right track.

Or is it?

Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies, and which don’t?

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By Jay Acunzo published October 19, 2018

Fundamentals Are Essential for Content Success

By Duncan Milne published October 18, 2018

How to Write a Great Creative Brief

By Mike Kamo published October 17, 2018

11 Things to Do Every Month to Boost Your Conversion Rates

By Julia McCoy published October 16, 2018

How to Make Your Content Powerful in Eyes of Searchers (and Google)

By Steve Linney published October 15, 2018

A Primer to Boost Your Content’s Readability

By Kim Moutsos published October 12, 2018

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

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