The value of building SEO content is second to none.
However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO.
Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. This kind of content is the equivalent of a best-selling novel – people invest in it and gobble it up.
Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability?
At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas:
