Did you watch this year’s Emmy awards? I slogged through it in hope of finding some inspirational messages about storytelling.

I came away disappointed, save for this gem from Alex Borstein, who won best supporting actress in a comedy for her role in The Marvelous Mrs. Maisel.

Alex told a brief yet poignant story of her grandmother “Nudgy,” who escaped near-certain death in a Nazi concentration camp by asking one question: “What happens if I step out of line?”

Continue Reading

Most B2B marketers use content marketing effectively to achieve top-of-the-funnel goals like brand awareness and audience education. But they are missing out on opportunities deeper in the funnel.

This is just one of the key findings from the newly released 2020 B2B Benchmarks, Budgets, and Trends – North America from Content Marketing Institute and MarketingProfs, and sponsored by Sitecore.

Continue Reading