Let’s begin with some simple math:
0.28 x 0.47 x 0.15 x 0.65 = 0.0128
The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute?
Let me explain.
Take the four numbers on the left side of the equation and turn them into percentages:
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business.
But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.
Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the system are quickly flagged and ostracized. Being cut off from the flow of two of the most powerful sources of online traffic can be a huge liability.
