By Dennis Shiao published January 21, 2019

Do What Most Content Marketers Don’t and Get Better Results



Let’s begin with some simple math:

0.28 x 0.47 x 0.15 x 0.65 = 0.0128

The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute?

Let me explain.

Take the four numbers on the left side of the equation and turn them into percentages:

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By Shea Drake published January 18, 2019

How to Use Quora and Reddit to Fuel Your Content Marketing Needs

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business.

But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.

Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the system are quickly flagged and ostracized. Being cut off from the flow of two of the most powerful sources of online traffic can be a huge liability.

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By Ann Gynn published January 17, 2019

13 Fresh Ideas to Get More Content Marketing Zing From Employees

By Kim Moutsos published January 16, 2019

Grand Theft Content: Steal These 6 Ideas From Award Finalists

By Aaron Agius published January 15, 2019

How to Get More From Your Livestream After the Broadcast

By Julia McCoy published January 14, 2019

Dump the Sales Funnel in Favor of Lifecycle Marketing

By Kevin George published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

By Jug Babic published January 10, 2019

How to Use Scrum for Content Marketing

By Dennis Shiao published January 9, 2019

Opportunities for AI in Content Marketing Easily Explained

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