By Carla Johnson published August 17, 2018

Xerox Prints New Vision With Marketing

xerox-new-visionEditor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September.

When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper?

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. How do you convince the changing workforce that a company known for its printers should be part of that future? And that those very printers can do more than churn out paper?

Continue Reading

By Kim Moutsos published August 16, 2018

3 Ways You Sabotage Your Content Tech Search

3-ways-sabotage-content-tech-search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

Continue Reading

By Robert Rose published August 15, 2018

Want to Prove Content’s Success? Stop Measuring It

By Ann Gynn published August 14, 2018

31 Cringeworthy Content Marketing Things That Should Die

By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

By Clare McDermott published August 9, 2018

Are You Really Smart About How AI Works in Marketing?

By Jodi Harris published August 8, 2018

Why You May Want to Rethink Data, Privacy, and Content

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

more articles