By Ann Gynn published July 23, 2019

2020 Content Marketing: What’s Clear and What Needs to Be in Focus

If hindsight is 20/20, then this article offers both hindsight and foresight.

We asked the speakers for Content Marketing World 2019 to put on their 2020 content marketing glasses and tell us where marketers are passing the vision test – and what’s still blurry. Here’s what 26 of them had to say.

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By Jodi Harris published July 22, 2019

Agencies: How to Set Your Clients’ Content Marketing Expectations

Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently.

Take content marketing, for example. How many articles have we written on this very site explaining what it is (and isn’t) over the years? Then add in how many articles about content strategy vs. content marketing strategy have been written. We’ve even explored what content actually is. And we’re far from the only ones exploring these topics.

Add to the mix the concepts of branded content and native advertising (which can both be used with content marketing) and nearly everyone gets confused.

Whether you work on the agency or brand side, you’ve probably wondered whether your use of these terms matches the understanding of the person you’re talking to.

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By Robert Rose published July 19, 2019

The Big Difference an Apostrophe Makes in a Brand’s Stories

By Michael Brenner published July 18, 2019

7 Easy Ways to Super Boost Your Newsletter Open Rate

By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

By Nadya Khoja published July 15, 2019

Make Your Content Marketing Strategy Useful – Do It in Visuals

By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

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