Does your online content have an expiration date?
Is it only good for 30 days? A year? Two years?
Thanks to search engines – whether you like it or not – your content is evergreen.
But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years round for searchers and Google’s algorithm.
To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content.
Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating.
You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist. Ready to take your content marketing expertise to the next level? Read on and soak up the knowledge.
