By Ann Gynn published June 25, 2019

What’s Missing From Your Content Marketing Tech?

Content marketing experts are a unique bunch.

When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output.

That’s why we love them – a diverse group of answers means a diverse group of thinkers.

“Every content marketer is missing something from their tech stack. Content marketing is a delicate, interconnected ecosystem – you have to have the right technology for each aspect of the process,” says Scott Spjut, assistant vice president, social and digital content, Fifth Third Bank.

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By Mike Murray published June 24, 2019

101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business.

A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You need to use them wisely.

You’ll likely see some you already use and discover some you never thought about. Reassess your current KPIs and see if you’re really measuring performance that matters to your content marketing and business goals. Maybe you’ll lock in on the ones that will complement what you have. Adapt any of these possibilities to suit your team’s needs.Continue Reading

By Ahava Leibtag published June 21, 2019

Must-Have Checklist to Creating Valuable Content

By Dennis Shiao published June 20, 2019

AR/VR Storytelling for Marketing: 4 Things to Know

By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

By Kathy Edens published June 17, 2019

10 Tips From Best-Selling Authors That Will Polish Your Content

By Jodi Harris published June 14, 2019

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

By Robert Rose published June 13, 2019

The 7 Core Roles of a 2020 Content Marketing Team

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