Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Sept. 13, 2019

Even though it’s Friday the 13th, I’m feeling lucky because this week – and every week – offers us a chance to go off script, disrupting some tired old patterns and pursuing a new path to success. As proof, I offer a fresh take on a publisher that broke the mold and achieved remarkable growth by focusing on its core business function. Next, I talk with best-selling author, attorney, and intellectual property authority Ruth Carter about the practicalities of maintaining compliance with data privacy regulations, and I point you to an article that will help you mitigate your brand’s risk when sharing content on social media.
Continue Reading

Let’s face it. There’s no shortage of content to consume these days. Content for content’s sake has become a bit of a problem for some brands as their content marketing efforts and teams have grown and matured.

But consumers, customers, and prospects don’t necessarily need more content. They need content that is meaningful, actionable, fun, amazing … anything but excessive and mediocre.

Continue Reading