The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world.
By all accounts, every goal had been met. It launched on time and only slightly over budget. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Content marketing was a hit at the firm.
Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual.
Google recently weighed in, knowing its plan led to confusion. In a series of tweets, Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.
But confusion still abounds because of the vast number of websites and worry about natural search engine rankings.
Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective.
Continue Reading
