To succeed in content marketing, you need to be in for the long term.
With direct response marketing, ROI can be measured in weeks or months. With content marketing, however, it can take a year or more to see a return on your efforts. When hiring a content marketing agency, brands ought to plan for a long-term relationship.
Content must be useful and unique to attract your target audience. But if it’s not visible, people will never even know about your unique, useful content.
Thus, before you can have your audience’s eyes, search engines must see your content. And to attract search engines to your content, you need to think about your heading tags.
Visible as <H> in your HTML code, heading tags are scanned by search engine bots and are the portion of your content most visible on search engine results pages.
