By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks.

We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it.

Their answers surprised me and they might surprise you. Most construe a home run not as a single event or thing, but as part of a greater content marketing game plan.

Continue Reading

By Nadya Khoja published July 15, 2019

Make Your Content Marketing Strategy Useful – Do It in Visuals

Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager stops by your desk and tells you about an element in the strategy?

Retention of what you’ve seen and heard in any of those scenarios is difficult.

To ensure that all involved understand your content marketing strategy, you need to document it in an easy-to-digest format. Text-dominated documents or presentations with a few reference images thrown in don’t work well. Create something that will remain in the minds of your team members and colleagues.

Continue Reading

By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

By Martin Ochwat published July 8, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

By Jodi Harris published July 5, 2019

A Crash Course in ABM-Powered Content Marketing

By Greg Reid published July 4, 2019

Want to Create Better Content? Coach A Kids’ Team

more articles