By Robert Rose published July 10, 2020

The Bad News (and the Good) About 2020 [The Weekly Wrap]

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending July 10, 2020

This week I’m wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. I talk with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And I share an article on five content lessons that are all about good news.

Continue Reading

By Ann Gynn published July 9, 2020

15 Mistakes You May Be Making in Your Content Development

Too often, when content marketers talk mistakes, they’re referring to typos, grammatical errors, and misspellings.

That narrow focus on the granular could be their biggest gaffe.

That’s what we discovered after asking ContentTECH Summit presenters for the biggest mistakes they see happening in the content creation, production, and promotion processes.

Continue Reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

By Ann Gynn published July 7, 2020

Can Clickbait Be Used for Good?

By Stefanie Curtis published July 6, 2020

How to Create a Content Marketing Playbook

By Robert Rose published July 3, 2020

Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

By David McGuire published July 2, 2020

5 Big Obstacles Encountered by B2B Content Marketers

By Sasha LaFerte published July 1, 2020

Style Guide: How to Write One for Your Brand

By Kim Moutsos published June 30, 2020

The 5 Most Popular Content Analytics Articles on CMI

more articles

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL