By Dennis Shiao published May 23, 2019

7 Insider Tips to Jump Social Media Hurdles


In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year:

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By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today.

Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now.

Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?”

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By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

By Aaron Agius published May 20, 2019

Buyer Personas: One Method Doesn’t Fit All

By Ann Gynn published May 17, 2019

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

By Joseph Kalinowski published May 16, 2019

3 Questions Your Creative Director Wants You to Answer

By Jodi Harris published May 15, 2019

Your Get-it-Done Guide to Content Creation Outsourcing

By Ben Aston published May 14, 2019

Want Better Content Marketing Management? Try One of These Tools

By David Zheng published May 13, 2019

How to Get Google Eyes for Your Content

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