People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to speak.
Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat. Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities.
To help ease your creative content journey, we’ve just done some of that legwork for you.
