By Amanda Milligan published October 14, 2019

6 Content Marketing Tips That Will Give You an Aha Moment

As you know, a lot of content exists about content marketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action.

That’s why Joe Pulizzi, founder of Content Marketing Institute, recommends that people jot down one key takeaway from every presentation they see. You can apply the same tip to every article, infographic, webinar, video you consume to advance your knowledge and expertise in content marketing.

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By Robert Rose published October 11, 2019

Weekly Wrap: Are You the Most Interesting Voice in the Room?

Listen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.

And that’s a wrap of the week ending Oct. 11, 2019

This week I’m thinking about finding the heart of thought leadership. I offer my take on an article suggesting publishers’ hearts don’t seem to be in the subscriber game – and why they (and content marketers) need to try harder. I interview Duct Tape Marketing’s John Jantsch about his new book – and what we can learn from American transcendentalists. And I point you to an article that will help give your content heart and soul.

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By Gina Balarin published October 10, 2019

How to Stop Creating Content That Disappoints Your Audience

By Dennis Shiao published October 9, 2019

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

By Michael Becker published October 8, 2019

5 Techniques to Build a Better Content Platform

By Emilia Chagas published October 7, 2019

How to Adopt a Growth Mindset for Your Content Marketing

By Robert Rose published October 4, 2019

The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

By Michael Brenner published October 3, 2019

The Best Reason to Do Content Marketing? Organic Search

By Jodi Harris published October 2, 2019

What It Takes to Get the Best Results With Marketing Automation

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