By Jodi Harris published October 23, 2019

How to Make a More Confident, Compelling Case for Content Innovation

Did you watch this year’s Emmy awards? I slogged through it in hope of finding some inspirational messages about storytelling.

I came away disappointed, save for this gem from Alex Borstein, who won best supporting actress in a comedy for her role in The Marvelous Mrs. Maisel.

Alex told a brief yet poignant story of her grandmother “Nudgy,” who escaped near-certain death in a Nazi concentration camp by asking one question: “What happens if I step out of line?”

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By Stephanie Stahl published October 22, 2019

2020 B2B Content Marketing: What the Successful Do [New Research]

Most B2B marketers use content marketing effectively to achieve top-of-the-funnel goals like brand awareness and audience education. But they are missing out on opportunities deeper in the funnel.

This is just one of the key findings from the newly released 2020 B2B Benchmarks, Budgets, and Trends – North America from Content Marketing Institute and MarketingProfs, and sponsored by Sitecore.

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By Andrew Dennis published October 21, 2019

Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?

By Robert Rose published October 18, 2019

The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

By Daniel Waas published October 17, 2019

Fill All the Seats at Your Webinar With These 6 Steps

By Jonas Sickler published October 16, 2019

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

By Ann Smarty published October 15, 2019

How to Structure Your Content to Make It Accessible

By Amanda Milligan published October 14, 2019

6 Content Marketing Tips That Will Give You an Aha Moment

By Robert Rose published October 11, 2019

The Weekly Wrap: Are You the Most Interesting Voice in the Room?

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