By Content Marketing Institute Team published July 23, 2021

Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. What does it all mean for content marketing? And Ben & Jerry’s ends its Twitter deep freeze.

Let’s dig in.Continue Reading

By Ann Gynn published July 22, 2021

51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

They’re like nails on the proverbial chalkboard – those things that make us cringe when we read or hear them. Or maybe they’re just little gnats that we want to swat away from us.

Pet peeves and misconceptions can be big or little, but they’re all annoying. In content marketing, they’re downright bad for the practice, your business, and (mis)perceptions of all of our work.

We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself.

Read on to hear what bothers 51 of them.Continue Reading

By Robert Rose published July 21, 2021

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

By Robert Rose published July 20, 2021

How To Make a Better Case for Content Marketing in 2021

By Bernard Meyer published July 19, 2021

10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

By Evaldas Mockus published July 15, 2021

10 Best Practices to Write the Perfect Email Subject Line

By Mike Murray published July 14, 2021

4 SEO Factors to Consider Before Removing Outdated Website Content

By Madison Tierney published July 13, 2021

9 Tips to Drive More Web Traffic From Social Media

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