By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. More than half report that nearly half their business is in content marketing services and many feel confident they’re successfully meeting clients’ content needs.

Those are some of the findings in the newly released Content Marketing Institute 2019 Agency Survey conducted in March and April. This survey expands CMI’s previous agency research, which had only focused on how agencies use content for their own marketing.

The new results also reveal some fresh opportunities for many agencies providing full-service or specialized content marketing, in areas that stretch from content formats to stages in the buyer journey.

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By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per post).

Instead, design your influencer marketing around microinfluencers.

More than 75% of Instagram influencers are microinfluencers – defined as between 1,000 and 10,000 followers – according to recent research from Socialbakers. (People vary in their definitions of microinfluencers, from as few as a 1,000 to over 500,000 followers.)

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By Kathy Edens published June 17, 2019

10 Tips From Best-Selling Authors That Will Polish Your Content

By Jodi Harris published June 14, 2019

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

By Robert Rose published June 13, 2019

The 7 Core Roles of a 2020 Content Marketing Team

By Dennis Shiao published June 12, 2019

3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

By Ann Gynn published June 11, 2019

38 Experts Share the Worst Content Marketing Advice

By Adina Jipa published June 10, 2019

6 Instagram Mistakes That Keep Your Brand From Growing

By Kim Moutsos published June 7, 2019

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

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