By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind.

The word is “LinkedIn.”

Did you answer “career”?

If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You list your recent jobs and what you accomplished at them. You send connection requests to current and past colleagues, along with peers in your professional circles.

You solicit and provide endorsements and recommendations. You keep your profiles polished and attractive. You then take an inbound marketer’s approach, where you sit back, relax, and wait for that dream job or that dream client to find you.

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By Aaron Agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing.

Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Chances are, many of them can.

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By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

By Manish Dudharejia published December 5, 2018

How These Unusual Sources Make Your Content Stand Out

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

By Carmen Hill published November 30, 2018

How to Make Your Bland Content Strategy Delicious

By Olga Rabo published November 29, 2018

9 Font Hacks for Instagram Stories You Should Know

By Michael Becker published November 28, 2018

7 B2C Brands Offer Content Marketing Lessons and Inspiration

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