By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today.

Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now.

Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?”

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By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

When you think influencer marketing, what brands come to mind? Travel, fashion, and technology top my list.

What about welding? Woodworking? Blacksmithing? No? Read on because what Craig Coffey and the Lincoln Electric team have created is nothing short of phenomenal.

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By Aaron Agius published May 20, 2019

Buyer Personas: One Method Doesn’t Fit All

By Ann Gynn published May 17, 2019

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

By Joseph Kalinowski published May 16, 2019

3 Questions Your Creative Director Wants You to Answer

By Jodi Harris published May 15, 2019

Your Get-it-Done Guide to Content Creation Outsourcing

By Ben Aston published May 14, 2019

Want Better Content Marketing Management? Try One of These Tools

By David Zheng published May 13, 2019

How to Get Google Eyes for Your Content

By Kim Moutsos published May 10, 2019

The Why, When, and How of Republishing Blog Posts

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