By Robert Rose published September 23, 2022

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

I see one mistake derailing great content marketing strategy again and again in my consulting practice.

Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments.

Why is that a problem?

Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes or the priority for tackling content requests.Continue Reading

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program.

We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues.Continue Reading

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

By Ann Gynn published September 14, 2022

Should Content Marketers View Web3 as More Than the Internet’s Next Version?

By Kim Moutsos published September 13, 2022

10 Hated Marketing and Business Expressions: Catch Us If You Can

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