I see one mistake derailing great content marketing strategy again and again in my consulting practice.
Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments.
Why is that a problem?
Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes or the priority for tackling content requests.Continue Reading
What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program.
