By Robert Rose published November 8, 2019

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

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And that’s a wrap of the week ending Nov. 8, 2019

This week I’m thinking about how we can more accurately predict which career moves will lead to future happiness. I share an article that suggests complying with privacy regulations presents a competitive advantage. I talk with Brad Berens, chief strategy officer at the Center for the Digital Future at USC Annenberg, about thinking exponentially rather than incrementally about the future. Finally, I share an article about what it means to play the long game when it comes to content marketing.

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The theme this week is the future of happy. (“It might seem crazy what I’m ’bout to say …”) Let’s wrap it up.

  • One deep thought (2:13): A friend who works for a big brand is contemplating a move to a similar job at an even bigger brand. One measure he’s using to make the decision is a “future long-term happiness score.”

Contemplating a job move? Consider your future long-term happiness score, says @Robert_Rose via @cmicontent. #WeeklyWrap Click To Tweet

Many of us have faced a similar dilemma. Most people struggle to predict what will make them happy in the future. Way back in 1973, a book by minister and motivational speaker Robert H. Schuller suggested three questions I always use as guideposts for making decisions that affect my future. In this segment, I explain how you can use these questions to make the right choices (the first time) in your content marketing career.

  • Bonus happy-making clip of the week (8:23) You’ll have to listen to this one. It’s anything but short on charm.
  • A fresh take on the news (9:14): An interesting news item this week highlights a new study that uncovered a surprising advantage to complying with the EU’s GDPR:

“According to a new report from Capgemini research, compliance with the EU’s GDPR has yielded a range of significant and perhaps unanticipated benefits, from increased consumer trust to better customer engagement and revenue growth. Overall, the researcher says that ‘GDPR-compliant organizations have outperformed non-compliant [companies] by an average of 20%.’”

#GDPR-compliant orgs outperformed non-compliant by an average 20%: @CapGemini research via @MarketingLand. @cmicontent #WeekWrap Click To Tweet

GDPR and privacy are a competitive advantage? Who’d have thought? I explain more about this and what it might mean as we look to the similar California Consumer Privacy Act, which takes effect in 2020.

Read the full story in MarketingLand.

  • This week’s person making a difference in content (13:00): This week, I spoke with an old friend who’s got a sharp focus on technology and its impact on our future. Brad Berens is chief strategy officer at the Center for the Digital Future at USC Annenberg and principal at Big Digital Idea Consulting. In his wide-ranging career, Brad has focused on human behavior and storytelling. These days, he divides his time among research and trend spotting. Listen in to this fascinating conversation, then learn more about Brad and his work:
  • One content marketing idea you can use (30:24): This week, I’d love for you to check out an article in Chief Content Officer that describes the interesting work Ben Rome is doing for the American Industrial Hygiene Association. If that doesn’t immediately sound exciting, just wait until you dig into their content marketing strategy.

The article by Jonathan Crossfield explains how Ben developed the multi-award-winning #IHHeroes campaign, a series of animations, comics, and related content designed to spread awareness of what industrial hygiene is really about to excite and attract the next generation of potential AIHA members. Read Playing the Long Game in CCO.

#IHHeroes campaign uses animation, comics, etc. to attract next gen of AIHA members via @BHRome. @cmicontent #WeeklyWrap Click To Tweet

The wrap-up

Join me next week as I have my “deja brew” and offer this show better “latte” than never. I’ll ask one question to help you “espresso” your feelings, explore a news item that will get you grounded, and suggest a sip of the perfect content marketing blend to leave you perked for your practice. And it’s all delivered in a little less time than it takes you to figure out that there’s really nothing to watch on Apple TV+.

If you like this weekly play on words, we’d sure love for you to review it and share it. Hashtag us up on Twitter: #WeeklyWrap.

It’s your story. Tell it well.

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Cover image by Joseph Kalinowski/Content Marketing Institute

Author: Robert Rose

Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute. Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided content marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing.” His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top 10 marketing book on Amazon.com and is generally considered to be the “owners manual” of the content marketing process. You can catch up with Robert on his popular podcast - The Weekly Wrap. Follow him on Twitter @Robert_Rose.

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