By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

blogging-tools-make-job-easierManaging a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management.

You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness.

The following tools will help you to do more, know more, and understand more to boost your blog performance without spending hours learning new things normally outside of the routine.

Before-publishing tools

1. Add Google Custom Search Engine to your site

Google Custom Search Engine allows your site to host its own search engine, which searches any sites or pages you point it to. It’s a handy tool to combine all brand-sensitive content inside one searchable database. When you’re looking to link to your company’s older content in your new articles, you can run a custom search to find posts published on your site or others you’ve identified. (For example, if you guest post on other sites, you can include that in your search.)

To create a custom search engine, list your brand’s domains and name your search engine, and you are done.

Add pages in bulk: You can do this in the editing phase (not when you create the search engine). Click “Edit,” then “Add,” and finally “Include sites in bulk”:


Add individual pages from third-party sites: Select “Include just the specific pages I have entered” option. It lets you paste in the page links of your brand’s guest posts, reviews, podcasts, interviews, etc.

TIP: Add multiple managers to the search engine so third-party URLs can be added as they are identified by your community manager, reputation manager, or customer care manager, for example.

2. Check for duplicate content with

Stay away from non-original content. Publishing (even partly) plagiarized content can ruin your rankings and reputation. Always check whether content is original before hitting “publish.” is the easiest tool to use. Simply paste the content and it will see if that content already exists on the web.


Stay away from non-original content. Use, says @SEOSmarty. #plagiarism Click To Tweet

3. Discover keywords with Kparser

A relatively new tool, Kparser is a free keyword research tool that can come in handy. It takes some time to run, but you’ll be amazed by the variety of keywords it returns. It’s easy to use and doesn’t require registration.

Encourage your blog team to use it on a daily basis to discover new keyword phrases for optimizing content. Run a search and use filters in the left box to dig deeper and discover some longer phrases or keyword-based questions.


It’s also a good idea to install Yoast SEO plugin or an alternative to encourage writers as well as editors to pay attention to how well each article is optimized. These plug-ins really keep content SEO in check and make the blog manager’s life much easier.

Install a keyword tool so it’s easy to see how well each blog article is optimized, says @SEOSmarty. #SEO Click To Tweet

Post-publishing tools

4. Add the URL to DrumUp library

Blog content usually goes into the archives and is eventually buried for good. Unless you and your team keep promoting it on social media, it will soon be neglected.

DrumUp library is a good way to push your content into social media feeds without being repetitive. It automates just enough to make the process efficient and leave customization to you to ensure that every social media update is phrased differently, has an original attention-grabbing image, and tags important accounts to get additional exposure.

Use @drumupio to keep promoting #blog content on #socialmedia without being repetitive, says @SEOSmarty. Click To Tweet

Here’s how it works:

  • Add your blog content to a separate category inside DrumUp.
  • Compose a set of social media updates using a variety of wording, emojis, and images (upload your own or use DrumpUp’s collection of animated GIFs).
  • Click once to schedule each update to go live a few times into the future.

If you want to re-use the old content, you only need to return to the DrumUp library.


5. Add the URL to Viral Content Bee

Similarly to DrumUp’s library, you can use Viral Content Bee (full disclosure, this is my tool) to organize your blog posts and keep shares to older content coming. A crowdsourcing model, Viral Content Bee allows you to bring your content in front of social media users who will share it on Twitter, Facebook, Pinterest, and StumbleUpon. In turn, you share other people’s content.


If you want to push your content even more, you can purchase credits and use them for each worthy content piece.


Automated-alert monitoring tools

If you’re like most people, you probably forget to check recent blog stats given all that’s going on in terms of your daily tasks. The following tools will help you keep updated on the recent numbers and mentions, to assign a required task, or take a required action to engage with the blog promoters and build connections.

6. Monitor article rankings in Serpstat

If you want to further push your high-performing articles, it is important to know where each of your articles is ranking. It’s also rewarding and motivating to see articles you worked so hard on pop up on top of search results.

Being both an SEO and content editor, I know how important it is to let the content creation team see how their content is performing in search and social media. It lets them brainstorm and write content that performs better and better.

Serpstat has a built-in rank monitoring solution, and I use it because, for time and budget concerns, I like having my blog SEO under one roof, so the feature-rich tool set definitely helps.

You can keep your blog as a separate project and use an email-alert option to notify you of ranking changes.


7. Discover links through Majestic Alerts

Do people link to your blog articles? How often? Which are the most-linked articles? Are any articles going viral and acquiring new links right now? Knowing the answers to all those questions can help you take required actions and expand a positive trend. Majestic will send you email notifications every time someone links to your article.


.@Majestic will email you every time someone links to your article, says @SEOSmarty. #SEO Click To Tweet

8. Watch for mentions with BuzzSumo

The expertise and authority of your authors are key to your blog quality and positive brand image. When your blog contributors are cited elsewhere, it’s a reliable indicator of how trusted the content they provide is.

The expertise & authority of your authors are key to your #blog quality, says @SEOSmarty. Click To Tweet

BuzzSumo alerts help you monitor your writers’ name mentions across the web. You have an option to create email digests or receive alerts as they happen. Make sure to share these emails to your writing team so they feel appreciated and encourage them to put more effort into getting cited.


9. Subscribe to Whatagraph daily email

Whatagraph provides an in-depth, yet easy-to-understand visualization of Google Analytics data. You’ll need to authenticate your Google Analytics account and choose which types of email alerts you are interested in.

Once set up, you will automatically receive email alerts with visual reports showing you the most recent stats from your site. Unlike Google Analytics reports (it can be time-consuming to figure out how to set up and interpret them), this tool is an ideal solution for a content editor who doesn’t have to dig too deep but needs some data to better understand the audience, create reader personas, learn from mistakes, and emphasize success.

Among more useful content reports is the one citing which articles are recently gaining more traffic and which ones are losing it.


It’s also helpful to see where your blog traffic is coming from (search, websites, and locations) and which articles do not seem to appeal to your audience that much (where readers tend to bounce off):


Are there any blog-related tools that you find useful? Please share in the comments.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Want daily (or weekly) alerts to help make your content marketing program more productive and effective? Subscribe to the free CMI newsletter.

Custom image by Joseph Kalinowski/Content Marketing Institute

Author: Ann Smarty

Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.

Other posts by Ann Smarty

  • Ivan Palii

    Thanks for great post, Ann. I found a few interesting unknown tools for yourself.

    • Ann Smarty

      Glad you liked it!

  • Fred van Slingeren

    Thanks, nice!

    I wanted to mention webtexttool – they offer an application that, IMHO, is a very nice tool that combines keywords, content optimization, content inspiration and monitoring.

    • Ann Smarty

      Thanks! I’ll check it out!

  • Ethan Wilkins

    Hey, isn’t Google Custom Search Engine about to shut down? Or i am misunderstanding the first tip 😉

    • Ann Smarty

      I may have been reading the news incorrectly but it sounds like they are closing site search and moving its current users to Custom Search Engine (CSE) which is featured in the article

  • P. Venkatesh

    Really a great post. A very useful tips. Thanks a lot .

  • Lexi Pivovarova

    Thank you for sharing a Great list of content marketing tools

  • Ryan Biddulph

    Hi Ann,

    Majestic Alerts sounds like a time saver. Some savvy social media and networking folks tag or email us but most link in without notifying the blogger linked to. Love that idea for building long term, thriving friendships. Thanks for sharing 🙂


    • Ann Smarty

      Glad you liked the idea! Those alerts are very helpful!

  • Pablo Meziki

    Thanks for the insightful article. You have enlightened me on the Keyword tools but perhaps you could have highlighted more options on plagiarism tools.

    • Ann Smarty

      Hi Pablo, I am sharing the one I am using. Seems reliable enough, so there was no reason for me to look elsewhere!

  • Richard Bate

    Going to have to give Majestic Alerts a try. I used Google Alerts religiously but always good to have another angle.

    • Ann Smarty

      Yup, there’s no such a thing as too much data 🙂

  • Saurabh

    Great roundup of blogging tools, It’s great to learn about new tools that are the most effective!

    • Ann Smarty

      Nice to know you have found it useful! Thanks!

  • Ann Smarty

    Hi Robb, I’ve been using it for ages with no problem. Maybe you have over-played with its options?

    • Robb

      No, I’m the technical SEO brought in to sort the mess made. The settings in each and every instance (20+ so far and counting) have all occurred when there are 301’s in place from old to new locations, non-ssl to ssl, etc. 301’s collide with self-referential canonical tags, where canonical says a page should be the ‘master’ but the 301 says a different one should be. The result is mis-indexed content, competing pages, conflicting signals and rankings impairment.

      This isn’t an isolated one-off, it’s a rampant problem that most site owners have no idea about – until a tech SEO comes in and can diagnose and explain it to them in simple terms.

      Why a bit of software would automatically self-refer as canonical is just a design blunder on a grand scale. Yoast knows about this issue and has opted not to fix it – because he’d have to admit the huge mistake he’s made and continued to make.

  • Ann Smarty

    Thanks! I’ll check them out too!

  • Sam sandy

    its was great tools which is shared here and PlagiarismCheck is best one for content duplication to check, thanks

    • Ann Smarty

      Glad you like it!

  • Michael Yarbrough

    I tried PlagiarismCheck once, but mostly I prefer Unicheck because of their easy interface, detail reports and pricing model that greatly compares to my needs.
    Also I’m in love with Kparser, BuzzSumo and Serpstat. Next time I want to try DrumUp library because I never heard adout this tool before. So I’m interested. Thanks for a useful post and recommendations. I found a lot of new info for me.

    • Ann Smarty

      I haven’t tried Unicheck! I’ll check them out. Thanks, Michael!

  • Johanna Bassols

    Viral bee doesnt work for facebook pages 🙁 it says at sign up.

    • Ann Smarty

      Yes, we have paused business page support for the time being. It was a useful feature to curate content for business pages, but those shared were driving 0 exposure to content creators. Since the platform is only focused on driving engagements to the users’ content, it didn’t make much sense for us. We are still thinking how we can meet both sides’ needs. You can still share on your personal Facebook profile though