By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

pnr-this old marketing logoOur new podcast debuts this week – PNR (Pulizzi and Rose) with This Old Marketing.

Combined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content Marketing Institute’s list of high-quality content marketing programming.

Before we get to this week’s episode, here’s a bit about the show:

Why This Old Marketing?

Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.

What will the show be about?

Each 30- to 45-minute episode includes:

  • Content Marketing in the News: We’ll cover three or four stories that hit the content marketing scene each week, and give our perspective on the happenings — and how they impact our industry.
  • Rants and Raves: A one-minute rant on something that we feel is “hard to swallow” about the current content marketing landscape; or a one-minute rave on something epic.
  • This Old Marketing Example of the Week: Digging into the vast archives of CMI, we will discuss an amazing content marketing example from the past that we can all still learn valuable lessons from.

How do I subscribe?

This week’s episode

Download this week’s PNR This Old Marketing podcast.

Our sponsor

OpenView Venture Partners: OpenView, the value-added VC out of Boston, typically invests $5 million to $20 million in B2B software companies with approximately $2 million to $20 million in annual revenues. OpenView has always been a fantastic supporter of the CMI family.

Be sure to check out their amazing eBook on How to Build Your Own Content Factory. They should know: Their own OpenView Labs project is one of the best in the business.

This week’s show

1. Content Marketing in the News

  • Forbes On the Block: Does Forbes going on the block mean that their business model of 1,200 contributing bloggers is working, or is it content chaos? Joe and Robert discuss the business model, and also ponder who (besides Jeff Bezos) will buy the almost 100-year-old brand. Contributing article: MediaPost.
  • YouTube Integrates Google+ Comments: Like it or not, YouTube got rid of their old content ways (and a LOT of profanity) and integrated Google+ comments. Is this good or bad for businesses or content marketing in general. Contributing article: Memeburn.
  • LinkedIn Adds Showcase Pages: LinkedIn announced the addition of “showcase pages,” meaning that brands can now add “Facebook-like” pages for product and service areas on LinkedIn. Each company can now create up to 10 Showcase pages for free. Robert feels that marketers will run to these without a real strategy. Joe believes that Showcase pages might solve the rift between HR and marketing on who “owns” the LinkedIn page in the company. Contributing article: TechCrunch.

2. Rants & Raves

  • Robert’s Rant: The idea of ROI as a prerequisite to content marketing. It’s hard to sum up his rant in words, so be sure to listen in on this one.
  • Joe’s Rave: How Minecraft (the PC and XBOX game selling 10,000 copies per day) is teaching its users how to create mini media empires to spread the message of Minecraft around the world. Contributing article: The Business Secret to Minecraft’s Success.

3. This Old Marketing Example of the Week 

  • Of course, for our first-ever podcast, we just had to talk about the one example that gets the most credit for launching our entire content marketing industry: The Furrow Magazine from John Deere. The Furrow launched in 1895, is now the largest circulated media product in all of farming, and gets delivered to 1.5 million farmers every month, across 40 countries (in 14 languages).

the furrow example

If you enjoy this podcast, Robert and Joe would appreciate if you could post your review on iTunes.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

  • jaybaer

    Great job guys! Welcome to the podcasting world. Terrific show, and best of luck with it!

    • Joe Pulizzi

      Thanks Jay…just following in your footsteps. Of course, we stole a few things from your show 😉

      • jaybaer

        No worries. You’ll need to keep iterating, as we’re going to an all-Portuguese format for 2014. Viva Brazil!

  • Greg Elwell

    Congrats guys on launching this podcast. I liked the format and found it informative, interesting and entertaining. PnR is in my podcast app list of shows.

    • Joe Pulizzi

      Awesome Greg…thanks for the inspiration!

  • Brian Clark

    Nice show guys!

    • Joe Pulizzi

      Thanks for all the support Brian!

  • Gordon Diver

    Nicely done gentlemen. I great addition to the podcast universe. Really enjoyed the focus on voice (Forbes) and the example of the Furrow.

    • Joe Pulizzi

      Wonderful Gordon…thank you sir!

  • Robert Rose

    Thanks so much everyone for the words of encouragement…. Really excited to be doing this….

  • Buddy Scalera

    Looking forward to listening to your new show. Great idea.

  • ponada35

    my boyfriends daddy just got Subaru Outback by working part-time online. you could try here ­j­o­b­s­­6­4­.­c­o­m

  • Pamela Muldoon

    Congratulations on the podcast launch! You guys are naturals; very nice delivery, banter, information and energy. Kudos to both of you; Welcome to the Wonderful World of Podcasting!

    • Joe Pulizzi

      Thanks for all the support Pamela!

  • Erika Heald

    Congrats on launching the podcast! Any plans to record live before a virtual audience? I loved having a live audience in my previous podcasting days.

    • Joe Pulizzi


      • Charlie Oliver

        Love that idea Erika (like Twit.Tv with Leo LaPorte – my fave and the grandfather of it all). If you do, consider bringing on a few guests.

        • Joe Pulizzi

          We will definitely be doing this at Content Marketing World Sydney!

  • Tom George

    Congratulations on launching the new podcast Joe! I am going to listen to it tomorrow, and I am sure it will be awesome. I am certain I will be a regular listener.

    • Joe Pulizzi

      Thanks Tom!

  • NenadSenic

    Damn! You’re again faster than me. Had the same idea! 😉 Congrats, guys! I’ll do it in Slovenian now. 🙂

    • Joe Pulizzi


  • pomada32

    my co-worker’s half-sister makes $65 hourly on the laptop. She has been out of work for six months but last month her income was $12477 just working on the laptop for a few hours. over at this website ­j­o­b­s­6­4­.­c­o­m

  • Charlie Oliver

    Loved it. I enjoy thought-provoking, smart podcasts that bring depth of discussion to current trends and events. You guys nailed it AND you have a nice, natural flow between the two of you that is easy to listen to. Congrats and keep it coming!

    • Joe Pulizzi

      Thanks Charlie…really appreciate that.

  • Doug Kessler

    I really enjoyed your debut show, guys. I guess that makes me a content geek. So be it.
    Great idea and well executed.

    I agree that Google has already won – it’s just taking a while for folks to figure it out.
    Love the rants (Minecraft is definitely worth studying and ROI is without doubt used a less embarrassing way of saying, “I don’t get it.”)

    Here’s to a long run of shows.

    • Joe Pulizzi

      Thanks for the support Doug…we will see where this one goes 😉

  • gupaka01

    my neighbor’s mother-in-law makes $60 an hour on the laptop. She has been out of work for 5 months but last month her check was $21747 just working on the laptop for a few hours. Visit This Link ­j­o­b­s­6­4­.­c­o­m

  • douglasburdett

    Congrats on your new show – it’s already one of the “can’t miss” marketing podcasts! As Robert knows, I listened to this first episode while successfully pursuing one of my favorite outdoor activities one Saturday afternoon.

  • dtstanley

    Sweet! Congrats on getting the podcast started. Super excited to continue learning from you both.

  • dtstanley

    BTW, just like Jeff Bezo’s, I have $270 million in dresser drawers laying around my house too 😉

    • Joe Pulizzi

      Don’t we all?

      • dtstanley

        And to think I’ve made all my money betting on the Cleveland Browns 😉

  • Shoeb Siddique

    Congrats you both on launching this podcast. Keep it, you guys are great.

    • Joe Pulizzi

      Thanks Shoeb…we are having a great time with it.

  • Sachin Karpe

    This is awesome, well keep going

    • Joe Pulizzi

      Thanks so much Sachin!

  • Isabella Lo

    Well, a Hong Kong + Taiwan Investment company had bought Forbes to bring it to global. So will MCI’s reach soon get to Asian, China and more 🙂 Exciting future awaits you.