By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

pnr-this old marketing logoOur new podcast debuts this week – PNR (Pulizzi and Rose) with This Old Marketing.

Combined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content Marketing Institute’s list of high-quality content marketing programming.

Before we get to this week’s episode, here’s a bit about the show:

Why This Old Marketing?

Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.

What will the show be about?

Each 30- to 45-minute episode includes:

  • Content Marketing in the News: We’ll cover three or four stories that hit the content marketing scene each week, and give our perspective on the happenings — and how they impact our industry.
  • Rants and Raves: A one-minute rant on something that we feel is “hard to swallow” about the current content marketing landscape; or a one-minute rave on something epic.
  • This Old Marketing Example of the Week: Digging into the vast archives of CMI, we will discuss an amazing content marketing example from the past that we can all still learn valuable lessons from.

How do I subscribe?

This week’s episode

Download this week’s PNR This Old Marketing podcast.

Our sponsor

OpenView Venture Partners: OpenView, the value-added VC out of Boston, typically invests $5 million to $20 million in B2B software companies with approximately $2 million to $20 million in annual revenues. OpenView has always been a fantastic supporter of the CMI family.

Be sure to check out their amazing eBook on How to Build Your Own Content Factory. They should know: Their own OpenView Labs project is one of the best in the business.

This week’s show

1. Content Marketing in the News

  • Forbes On the Block: Does Forbes going on the block mean that their business model of 1,200 contributing bloggers is working, or is it content chaos? Joe and Robert discuss the business model, and also ponder who (besides Jeff Bezos) will buy the almost 100-year-old brand. Contributing article: MediaPost.
  • YouTube Integrates Google+ Comments: Like it or not, YouTube got rid of their old content ways (and a LOT of profanity) and integrated Google+ comments. Is this good or bad for businesses or content marketing in general. Contributing article: Memeburn.
  • LinkedIn Adds Showcase Pages: LinkedIn announced the addition of “showcase pages,” meaning that brands can now add “Facebook-like” pages for product and service areas on LinkedIn. Each company can now create up to 10 Showcase pages for free. Robert feels that marketers will run to these without a real strategy. Joe believes that Showcase pages might solve the rift between HR and marketing on who “owns” the LinkedIn page in the company. Contributing article: TechCrunch.

2. Rants & Raves

  • Robert’s Rant: The idea of ROI as a prerequisite to content marketing. It’s hard to sum up his rant in words, so be sure to listen in on this one.
  • Joe’s Rave: How Minecraft (the PC and XBOX game selling 10,000 copies per day) is teaching its users how to create mini media empires to spread the message of Minecraft around the world. Contributing article: The Business Secret to Minecraft’s Success.

3. This Old Marketing Example of the Week 

  • Of course, for our first-ever podcast, we just had to talk about the one example that gets the most credit for launching our entire content marketing industry: The Furrow Magazine from John Deere. The Furrow launched in 1895, is now the largest circulated media product in all of farming, and gets delivered to 1.5 million farmers every month, across 40 countries (in 14 languages).

the furrow example

If you enjoy this podcast, Robert and Joe would appreciate if you could post your review on iTunes.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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